The issue of counterfeiting and spread of gray market channels today cannot be downplayed. In fact, the struggles of brands combating counterfeiters have only increased in recent times and it continues to be a problem not just impacting revenue but also causing irreparable damage to trust between the consumer and the brand. Technology around anti-counterfeit […]
To begin with, let us clarify although Qliktag offers a platform for enabling consumer products and everyday things as IoT connected smart products, we still believe there is a value and a place for both platforms, as well as out of the box applications or solutions dedicated to a specific purpose. As an organization, we […]
With so many news reports emerging on critical supplies leaking during the pandemic such as vaccine doses, lifesaving drugs and medical devices ending up in the hands of profiteers and black marketers, our attention has been brought back to the kind of solutions we need to have to tackle these issues in the future. The […]
One of the many lessons the global pandemic has highlighted is the need for far greater traceability in consumer product supply chains. Across all categories of consumer products but perhaps more so when it comes to food, beverages, pharmaceuticals and items that can directly impact health and safety. Whether you consider the origins of the […]
As news around the successful clinical trials of frontrunner candidates for the Covid-19 vaccines brought something positive to look forward to, conversations are now turning towards the manufacturing, distribution and delivery of the vaccines. The scale of the task that lies ahead, planning, mobilizing resources, putting in place infrastructure required, providing the information required and […]
In the recent weeks, we’ve had some really interesting conversations with brands, consulting companies working on behalf of consumer goods companies, brands and manufacturers around their interest in implementing solutions which require some level of product digitization. These discussions have revolved around using “connected product” technology to address counterfeiting issues, enabling authentication to build trust […]
NEWPORT BEACH, Calif., May 5, 2020 — Qliktag Software Inc. a leading software innovator has announced the release of the latest version 2.2 specification SmartLabel® as one of the key new features on the latest release of its Qliktag Platform. The Qliktag Platform is a cloud based IoT connected smart products platform for enabling trust in everyday […]
As the world has drastically shifted gears in a bid to tackle the Covid-19 crisis, a lot of what we’ve been reading is how rapidly so many people around the world are mobilizing in different ways together. There are groups collaborating to research vaccines and get certain drugs to places they’re needed. There are groups […]
Today most consumer products have barcodes or identifiers at an item SKU level, manufacturing batch level and pallet level which allow them to be identified and tracked through the supply chain. These are tied to an ERP system from the product manufacturers end, distributors systems separately and POS systems used by retailers and the visibility […]
The SmartLabel® initiative by the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI) has made some progress since its inception in 2015. The SmartLabel® branding and scannable QR code can be instantly recognized on a number of grocery product packages picked up off the shelves today albeit, commonly products manufactured by the largest […]
Counterfeit medicines are fake and of sub-standard quality that pose considerable risk to people due to contamination, lack of active ingredients or incorrect dosage of active ingredients. With more people preferring to buy medicines online, the market for counterfeit medicines is not just thriving, but the most lucrative of all global trade in falsified and […]