As the global economy increasingly emphasizes transparency, traceability, and consumer trust, businesses are turning to technology to bridge the gap between physical products and digital ecosystems. The Qliktag Smart Connected Products Platform stands out as a powerful solution for businesses looking to create a digital layer for their products, enabling digital identities, product authentication, traceability, […]
The Need for End to End Traceability One of the many lessons the global pandemic has highlighted is the need for far greater end to end traceability in consumer product supply chains. Across all categories of consumer products but perhaps more so when it comes to food, beverages, pharmaceuticals and items that can directly impact […]
The Era of Circular Economy Solutions The drive towards recycling and developing circular economy solutions has been accelerated by consumer consciousness, sustainability awareness and also the wider digitalization and Industry 4.0 movement. There more conversations happening around textile recycling within the fashion and apparel industry, plastics and packaging recycling in the food and beverages industry, […]
Fighting Counterfeit Medicines Counterfeit medicines are fake and of sub-standard quality that pose considerable risk to people due to contamination, lack of active ingredients or incorrect dosage of active ingredients. With more people preferring to buy medicines online, the market for counterfeit medicines is not just thriving, but the most lucrative of all global trade […]
We’ve compiled a list some of the most prominent companies providing IoT solutions to consumer retailer brands. Let’s take a look: 1. Qliktag Qliktag IoT Connected Smart Products Platform allows brands and manufactures to assign a QLIKTAG or internet identifier to everyday consumer products and allows them to participate in the Internet of Things. Enabling […]
Barilla’s Field to Fork Model can be identified as a noteworthy use case on the Internet of Products. Founded in 1877, Barilla is an Italian food company which produces a variety of pasta and sauce. Barilla has made a huge impact through its traceability efforts and consumer transparency initiatives. The company uses an internet of […]
There is a lot of buzz around the Internet of Things these days. For those who are not familiar with “Internet of Things”, it is essentially a system of interconnected devices (things) with unique identifiers that can communicate with each other over the internet. However, when most people refer to the Internet of Things, the […]
Smartphones today have evolved to be an important part of our daily lives more than ever before and it’s been more than a decade that consumers are engaged in e-commerce. With these smartphones, today consumers are completely going digital and are more in control of information related to their consumption and purchases. To be able […]
Not too long ago, the team at Qliktag Software rolled out an e-commerce feature or a “Buy Now” button for the Q*Engine mobile engagement and mobile marketing platform. Essentially it enables a customer to pick up a product in a store, scan it with their smartphone, learn more about the product and if they choose […]
Internet of Things
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In the world which is eventually moving towards “Internet of things”, “Things” is the physical world that has layers of information which is transmitted to the digital world. The “Things” in Internet of Things can be anything from a person with heart monitor implant or an automobile with build in sensors to alert the driver […]