Grey Market Prevention The issue of counterfeiting and spread of grey market channels today cannot be downplayed. In fact, the struggles of brands combating counterfeiters have only increased in recent times and it continues to be a problem not just impacting revenue but also causing irreparable damage to trust between the consumer and the brand. […]
Product recalls owing to faulty batches of products, defective parts, contaminated batches and other defects hurt just about every manufacturing sector and cause often massive losses. Not only does the recall process cost companies big bucks, it impacts the brand credibility amongst consumers. According to the Grocery Manufacturers Association in the US, the financial impact […]
Automation has replaced the human effort of executing business processes. The latest report published by private sector think-tank McKinsey Global Institute (MGI) which assessed the effects of automation in various socioeconomic environments, suggests that 30% of the Earth will be automated by 2030. With AI and VR systems taking over nearly all industry sectors in recent times, […]
Counterfeiting is a major concern for brands. Companies lose billions of dollars in revenue and consumers also suffer the consequences in situations where they are unable to verify themselves or their ownership over products. “The Organisation for Economic Co-operation and Development (OECD) estimates the annual value of international trade in all counterfeit goods at $200 […]
As the retail industry keeps evolving, retailers and organizations continue innovating technology-enabled processes for refining product operations. Whether a business is just starting out or has been established for a while and has multiple SKUs, supplier, vendors and customer under its belt, product information management plays a critical role in the end to end retail. […]
The face of digital retail looks promising as many e-commerce giants are challenging the status-quo of traditional retail. Technology leaders are obsessed with developing tools and software aimed at driving sales. According to a webinar by Forrester Research, digital influences ½ of the retail market, especially in the United States. This does not imply that […]
Remembering the iconic Sci-fi thriller, the Matrix, which put forth the idea of ‘simulated reality’, let’s recall the famous conversation when Neo met Morpheus for the first time and Morpheus asks, “What Is Real? How Do You Define Real? “If you’re talking about what you can feel, what you can smell, what you taste and […]
Just the other day, I was on eBay looking for a desk lamp when I came across one that caught my attention. On clicking the item, first of all, the image seemed blurry and unclear. Zooming revealed no details and I couldn’t get a good sense of what the product really looked like up close. […]
There’s a barcode on virtually every single product we purchase and although most of us a subconsciously aware of that fact, we don’t really care much about them as consumers. The only time we take notice is when the person at the supermarket counter is scanning them for billing. You assume that those barcodes have […]
Food product information delivery to consumers has been a trending topic in recent days. The first two weeks of June have been action packed as far as the packaged food industry goes and the undeniable growing trend of consumers wanting to know more about the food products they consume. A decade ago, a consumer’s knowledge […]
Where is “search” headed? Let’s start with “Search”. Semantic search technologies are those which work to understand the meaning and context of actual words within a webpage rather than search based on just the word itself which is what a lot of SEO professionals have been able to benefit from over the previous years. Traditionally […]
There is an incredible amount of data exchange going on between a retailer, a manufacturer and a consumer. A lot of this happens at the actual place of product purchase and there has been a lot of recent activity to come up with a solution to replace old paper tags. Intelligent retail shelving is trending […]