Create Phygital Products & Experiences at Scale
PHYSICAL PRODUCTS WITH DIGITAL CAPABILITIES
Phygital products and experiences are redefining how brands engage with the digital generation of consumers. Today’s buyers expect more than just a physical item — they seek interactive, digital features that add value, personalization, and authenticity.
With Qliktag’s phygital solution, you can transform fashion, collectibles, and consumer products into unique interactive experiences by embedding secure, unclonable NFC tags and inlays directly into your products.
The New Generation of Consumer Products & Experiences is Phygital
Connect Your Physical Products to the Digital World
What is a Phygital Product? Phygital, a fusion of physical and digital, represents a new era in consumer experiences. It’s not just a physical product. Phygital products are interactive, combine physical & digital features while transcending traditional boundaries, inviting consumers to engage with physical items in ways never imagined before.
With the Qliktag Connected Products Platform, you have the power to transform ordinary consumer products, collectibles, and assets into extraordinary phygital experiences. How? Through the digital tokenization of physical assets and a cutting-edge solution that combines NFT (Non-Fungible Token) with secure unclonable NFC technology.
The Qliktag phygital products solution allows you to elevate your products as digitally augmented products, innovate them for the new age digital-first consumer and do phygital – at scale!
Why Phygital Matters?
- Engage Digital-First Consumers – Deliver interactive experiences directly from your products.
- Elevate Product Value – Add digital features, storytelling, and exclusive unlockable content.
- Secure Authentication – Protect your products from counterfeiting with unclonable NFC technology.
- Adding Digital World Capabilities - Offer more than just the physical product by augmenting digital features & capabilities.
- Scalable for Any Brand – Whether you’re a global fashion house, a collectibles brand, or a niche creator, Qliktag offers a solution tailored to your needs.
How it Works?
Going Phygital – Bridging the Physical-Digital Divide
To create phygital products with Qliktag, it begins with Tokenization. Tokenization is the process of converting physical assets into digital tokens. Qliktag empowers you to tokenize your products, creating a unique digital ID for each individual item along with a digital twin or digital representation for each item. These IDs are created on the cloud by the Qliktag Connected Products Platform however, you can optionally choose to pair them with an NFT on the blockchain if you would like to maintain ownership & transactions on Web3.
Qliktag provides all the tools you need to design interactive experiences, digital features and capabilities for your product using the Visual Interaction Designer. Whether it is to authenticate an item, access information about the product, verify ownership, update information about the item, activate notifications about the product or virtually any idea you can imagine, use drag & drop tools to create that visual digital experience and apply it to millions of items with a few clicks.
The platform will then allow you to download unique digital link URLs for each item within the system and these links can be encoded into secure Qliktag unclonable NFC tags / chips using the Qliktag Custom Type-4 NFC Encoder device and software. Finally, the NFC tags are embedded into your physical product, activated and revamped into truly phygital products.
The possibilities for creating phygital experiences & features for your products are limitless. If you have an idea for digital capabilities that can augment your physical product, chances are you can turn that into reality with Qliktag.
The Qliktag Advantage
Qliktag is more than just NFC technology — it’s a complete end-to-end platform to help you design, deploy, and scale your phygital product strategy.
- Secure NFC tags & inlays – Embedded directly into your products.
- Configurable SaaS platform – Create and manage digital experiences.
- Authentication backend – Verify unclonable chip interactions in real-time.
- Highly scalable – From small collections to enterprise-wide product lines.
Fashion, Artwork, Collectibles, Sports, Luxury & Beyond
Whether you’re:
- A fashion brand looking to create phygital apparel or accessories
- A collectibles company connecting physical memorabilia to exclusive digital content
- A consumer brand adding interactivity, stories and authenticity to your products
Qliktag gives you the tools to make your products truly phygital.
Pair real-world products, physical assets & collectibles with NFT tokens on the blockchain
Create secure & verifiable links between the physical product & digital NFT with unclonable NFC tags
Enable innovative digital experiences which can only be activated in the presence of the original physical product
Unlock functionality, content & experiences exclusively to verified owners of the NFT through the NFC enabled physical item
Complete solution with software platform, tags, tag encoding hardware, digital experience designer & new features in frequent releases
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Bring Your Products to Life with Qliktag
Don’t just sell a product — create an experience. With Qliktag’s secure NFC-enabled phygital solutions, your customers will connect, engage, and value your brand like never before.
Book a Meeting with Our Team and explore how Qliktag can help you launch your next generation of phygital products and experiences.