Generate & Configure GS1 Digital Link for Your Products


Welcome to the new age of global product identifiers with GS1 Digital Link capabilities. The Qliktag Connected Products Software Platform features all the tools & features you require to automatically generate, configure, route, manage & download unique GS1 Standard Digital Link URLs for every single product / item you manage within the platform. 

GS1 Digital Link Brings the Humble Barcode into the Digitally Connected Era

The GS1 Digital Link is the latest game-changing upgrade to the ubiquitous item barcode bringing it into the digital era. The GS1 Digital Link Standard essentially enables a single code on the product packaging to identify the product through a standardized global URL format on the web and deliver virtually limitless information, content and digital experiences to various stakeholders that interact with the product from the supply chain to the consumer and beyond. Effectively, a single 2D code on the packaging can be used to access GS1 identifiers such as the GTIN, Batch Number, Serial Number etc. As well as traceability information, consumer information, authentication, video content, documents, offers, coupons and limitless other information based on the context and parameters supplied while requesting information through the globally standardized GS1 Digital Link URL format. 

The Power of GS1 Digital Link & The Qliktag Platform


GS1 Digital Link Generation & Resolver Software Platform by Qliktag

The Qliktag Platform enables you to configure GS1 Digital Link for any “Entity” you choose to manage within the platform. Whether for your product SKUs, pallets, containers, batches / LOTs or down to a serial item, the Digital Link Configuration tool will allow you to setup GS1 Digital Link with your domains, item codes and content that you would like the codes to resolve to whether you create them within the Qliktag Platform or choose to redirect to external URLs. All GS1 Links generated with the Qliktag Platform are validated to meet the standards and be registered centrally with GS1 Registry Platform and looked up and resolved universally much like .com domain names are resolved to point to web sites and web content. 

In a similar way, once you have Digital Links configured on the Qliktag Platform, you can manage and update the various experiences that the code on your packaging directs a user to and update content and experiences without reprinting or making any changes to the code or printing on the packaging. The GS1 Digital Link format URLs can be encoded into 2D codes like QR Codes, barcodes, RFID tags, NFC tags and other technologies which can hold or point to a URL. 

Benefits of GS1 Digital Link

Upgrade over the traditional 1D barcode & there is a retail movement to transition scanners & POS system scanners to newer 2D code scanners. Uses a globally standardized URL syntax to identify the product at POS systems and provide product specific information to stakeholders & consumers.

A single code on the packaging can be used to not just identify the product but to deliver multiple digital experiences, information & applications. No need to print multiple codes on labels or have business partners slap on multiple barcodes, QR codes and stickers each time there is a new requirement.

Limitless information through a single code. Flexibility to start with a default digital experience e.g. consumer information or SmartLabel & then add other business applications and experiences for traceability, supply chain, regulatory requirements, authentication, feedback product recall notifications &more.

Go beyond SKU level information on pack. Digital Links can extend delivery of manufacturing batch level information such as expiry dates, best before dates, batch safety and recall information or even go right down to serial item level information for item registration, authentication and greater traceability.

With GS1 Digital Links submission & authorization to the GS1 Registry Platform, the product IDs and web links can be looked up and resolved universally by a scanner or common application with out the need for users to download several separate apps for specific brands or manufacturers.

The Digital Link is ideally suited, compliant & recommended for use in various circular economy & sustainability initiatives from EU Digital Product Passport, the US & Canada SmartLabel consumer transparency initiative & other regulatory frameworks involving product identification.

GS1 Digital Link Resources


Get Started Today

If you’re looking to generate GS1 Digital Link format URLs for your products, get in touch with us & we’re happy to demo our software platform, discuss your requirements & help you get started.