Generate & Configure GS1 Digital Link & QR Codes for Your Products
The Most Comprehensive GS1 Digital Link Software Solution
The global shift from traditional 1D barcodes to GS1 Digital Link and GS1 QR Codes is underway and Qliktag offers one of the most complete and enterprise-ready platforms to help you make the transition seamlessly.
Whether you are a large enterprise, global brand, or growing business, the Qliktag GS1 Digital Link Software Solution provides everything you need to implement, manage, and scale GS1 Digital Link & GS1 QR Codes across your entire product portfolio.
GS1 Digital Link Brings the Barcode into the Digitally Connected Era
The Humble Barcode Reimagined for the new digital era
The GS1 Digital Link is the latest game-changing upgrade to the ubiquitous item barcode bringing it into the digital era. The GS1 Digital Link Standard essentially enables a single code on the product packaging to identify the product through a standardized global URL format on the web and deliver virtually limitless information, content and digital experiences to various stakeholders that interact with the product from the supply chain to the consumer and beyond. Effectively, a single 2D code on the packaging can be used to access GS1 identifiers such as the GTIN, Batch Number, Serial Number etc. As well as traceability information, consumer information, authentication, video content, documents, offers, coupons and limitless other information based on the context and parameters supplied while requesting information through the globally standardized GS1 Digital Link URL format.
Why GS1 Digital Link & 2D QR Codes?
GS1 Digital Link transforms a simple product identifier into a gateway to rich, digital experiences. By embedding standardized data in a GS1 QR Code, products become:
- Scannable by consumers using smartphones
- Readable by retail systems and supply chains
- Flexible to carry more data than 1D barcodes
- One single QR code, multiple experiences & information
- Future-ready as barcodes evolve into a 2D standard
The Power of GS1 Digital Link & The Qliktag Platform
HOW IT WORKS
The Qliktag Platform enables you to configure GS1 Digital Link for any “Entity” you choose to manage within the platform. Whether for your product SKUs, pallets, containers, batches / LOTs or down to a serial item, the Digital Link Configuration tool will allow you to setup GS1 Digital Link with your domains, item codes and content that you would like the codes to resolve to whether you create them within the Qliktag Platform or choose to redirect to external URLs. All GS1 Links generated with the Qliktag Platform are validated to meet the standards and be registered centrally with GS1 Registry Platform and looked up and resolved universally much like .com domain names are resolved to point to web sites and web content.
In a similar way, once you have Digital Links configured on the Qliktag Platform, you can manage and update the various experiences that the code on your packaging directs a user to and update content and experiences without reprinting or making any changes to the code or printing on the packaging. The GS1 Digital Link format URLs can be encoded into 2D codes like QR Codes, barcodes, RFID tags, NFC tags and other technologies which can hold or point to a URL.
Generating GS1 Digital Link 2D QR Codes with Qliktag - A Demo
Benefits of GS1 Digital Link
Upgrade over the traditional 1D barcode & there is a retail movement to transition scanners & POS system scanners to newer 2D code scanners. Uses a globally standardized URL syntax to identify the product at POS systems and provide product specific information to stakeholders & consumers.
A single code on the packaging can be used to not just identify the product but to deliver multiple digital experiences, information & applications. No need to print multiple codes on labels or have business partners slap on multiple barcodes, QR codes and stickers each time there is a new requirement.
Limitless information through a single code. Flexibility to start with a default digital experience e.g. consumer information or SmartLabel & then add other business applications and experiences for traceability, supply chain, regulatory requirements, authentication, feedback product recall notifications &more.
Go beyond SKU level information on pack. Digital Links can extend delivery of manufacturing batch level information such as expiry dates, best before dates, batch safety and recall information or even go right down to serial item level information for item registration, authentication and greater traceability.
With GS1 Digital Links submission & authorization to the GS1 Registry Platform, the product IDs and web links can be looked up and resolved universally by a scanner or common application with out the need for users to download several separate apps for specific brands or manufacturers.
The Digital Link is ideally suited, compliant & recommended for use in various circular economy & sustainability initiatives from EU Digital Product Passport, the US & Canada SmartLabel consumer transparency initiative & other regulatory frameworks involving product identification.
The Qliktag Advantage
Why Qliktag?
Qliktag has a longstanding history of working with GS1 and its member organizations worldwide, building GS1 standards-based software solutions. Leveraging this deep expertise, we have developed a highly scalable, configurable, and reliable GS1 Digital Link Software Solution that sets you up for success.
With the Qliktag Platform you can:
- Automatically generate unique GS1 Digital Link URLs for every item or asset
- Configure & route links to multiple destinations
- Manage & organize URLs at scale for millions of items
- Download GS1 Digital Links directly from the system to share with printers, packaging designers & generate GS1 Qr Codes
- Leverage a built-in GS1 Digital Link Resolver for smart redirection and user experience
- Integrate seamlessly with enterprise systems for large-scale deployments
GS1 Digital Link Resources
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Get Ready for the Future of Product Identification
The transition to GS1 Digital Link and GS1 QR Codes is not just a technology upgrade — it’s a strategic opportunity to unlock new digital experiences, improve supply chain efficiency, and future-proof your products.
Qliktag is here to help you every step of the way.
Book a Meeting with Our Team to discover how the Qliktag GS1 Digital Link Software Solution can help your organization successfully implement GS1 Digital Link and GS1 QR Codes at scale.