How Traceability Data Combined with Serialization Can Enable Product Authentication, Anti-Counterfeiting & Gray Market Prevention

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Retail Technology

The issue of counterfeiting and spread of gray market channels today cannot be downplayed. In fact, the struggles of brands combating counterfeiters have only increased in recent times and it continues to be a problem not just impacting revenue but also causing irreparable damage to trust between the consumer and the brand. Technology around anti-counterfeit […]

Qliktag First SmartLabel® Platform to Support GS1 Digital Link

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Newsroom

NEWPORT BEACH, CALIF. (PRWEB) FEBRUARY 17, 2021 Qliktag Software Inc. the developers of have announced that its Qliktag Platform is the first platform to support GS1 Digital Link as a means for consumers and other stakeholders to access SmartLabel®. The Qliktag Platform is an enterprise grade SaaS platform for enabling everyday consumer products and items as […]

Diaper QR codes to help monitor babies’ health

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Others

(Image courtesy Tanya Parker) With the help of ‘smart diapers’ featuring QR codes, parents will be able to track dehydration, UTIs and kidney disorders in babies We’ve written earlier about QR codes being used by the Oklahoma medical board on the licenses it issues medical professionals in the state. The use of QR codes to […]

South Korean Retailer Uses Anti-Counterfeit QR Code Tags

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Others

You’ve probably heard of the South Korean retail chain, E-Mart, as the creator of this wonderful, award-winning QR code marketing campaign. That particular QR code won E-Mart a number of fans across the world and succeeded in increasing the footfall to their outlets. The retailer, which is South Korea’s largest, is now expanding its use […]

Pairing Wines With QR Codes Can Enhance The Sipping Experience

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Others

Wineries have been quick to adapt to QR code labels in an attempt to leverage mobile marketing. While the inclusion of QR codes for mobile marketing is widely being explored across various business verticals, the pairing of QR codes and wine is particularly interesting for some very fundamental reasons. To begin with, buying and enjoying […]