Consumer Transparency & The Smart Label Initiative


TRUST – is huge when it comes to brand-consumer relationships and while it’s always been an important consideration, never before has it been this critical for product manufacturers to have the consumers trust. Research points out authenticity and having information on products that they can trust to make purchase decisions is one of the hallmark […]

Do You Know Your Customer?


Question 1: Do you know what kind of products your customers usually buy and what their purchase preferences are? Question 2: Do you believe that you need to know the answer to the above question if you wish to provide better, more personalized service to your customers? Question 3: Do you also believe that by […]