In an era where product uniqueness, trust, and authenticity play a critical role in consumer decision-making, the integration of product serialization on blockchain and NFC brand protection technology into product design is becoming an essential innovation. By embedding secure, unclonable NFC chips or printed electronic circuits within the core of a product, manufacturers can create […]
Digitalization of Physical Products on the Blockchain an Overview Digitalization and blockchain technology have transformed how we interact with physical products and data. As leaders in various regions around the world navigate how to transition to a circular economy system, one area of innovation is tokenization and the digitalization of physical products on the blockchain, […]
Smart Connected Products Industry 4.0 or the 4th industrial revolution is shaping rapidly in several core areas. The Smart Factory has taken off globally and combined with IoT and autonomous robots the shift in manufacturing is well under way. Supply chains have evolved tremendously and data is driving this new era. However, a number of […]
CBA SmartLabel The CBA SmartLabel® initiative by the Grocery Manufacturers Association (GMA) now the Consumer Brands Association CBA and the Food Marketing Institute (FMI) has made some progress since its inception in 2015. The CBA SmartLabel® branding and scannable QR code can be instantly recognized on a number of grocery product packages picked up off […]
TRUST – is huge when it comes to brand-consumer relationships and while it’s always been an important consideration, never before has it been this critical for product manufacturers to have the consumers trust. Research points out authenticity and having information on products that they can trust to make purchase decisions is one of the hallmark […]