CBA SmartLabel The CBA SmartLabel® initiative by the Grocery Manufacturers Association (GMA) now the Consumer Brands Association CBA and the Food Marketing Institute (FMI) has made some progress since its inception in 2015. The CBA SmartLabel® branding and scannable QR code can be instantly recognized on a number of grocery product packages picked up off […]
Pharmaceutical Serialisation According to the estimates of World Health Organisation (WHO), 1 million people globally lose their lives due to falsified medicines. It is the most lucrative of all counterfeiting businesses, netting in 150-200 billion euros per year. In order to put a stop to this trend, the EU introduced a scheme, which went live […]
Returning from Brussels where the GS1 Global Forum took place in February, we took away valuable insights into where different regions and countries were headed with respect to the future of aggregating & disseminating consumer product data as well as the role regional GS1 member organizations would play or not play in that future. Over […]
Mobile accounted for 94% of the year-over-year traffic increase, according to the recent Demandware Shopping Index. The penetration of the smartphones into their daily life has changed the way the millennial generation lives and shops. Here is a picture of the stakes involved. There are roughly 80 million millennials in the United States alone and […]
So what is Extended Merchandising™? Well, first off, merchandising in its purest form is all about the “product”. Physical in-store merchandising is about making products look attractive, bringing out the best part of the packaging and kinda of showing off your product, so to speak! In its purest form, it’s giving that product the edge […]
Ever since smartphones became ubiquitous, marketers fantasized about proximity marketing being the future. They obsessed with mobile engagement scenarios specific to a certain location. However, the biggest obstacle for implanting this was lack of reliable technology. GPS positioning satellites were among the first real exciting technologies used to triangulate the position of smartphone user provided […]
NEWS ANNOUNCEMENT First Mobile Merchandising Solution with Individual Product Promotion; Quick, Easy Activation Via iBeacon, NFC, Standard Barcode or QR Code NEWPORT BEACH, Calif., March 11, 2014 – Building a bridge between brick and mortar stores and the digital world, Qliktag Software Inc. today announced the launch of its Qliktag in-store mobile merchandising platform […]
The advantages of extended packaging are many. Here are two most important ones. Extended packaging could very well be the future of mobile marketing. Since consumers depend on their mobile devices for a lot of different things – actively shopping, browsing, reading reviews and comparing prices – brands need to step up their efforts to […]
What is Extended Packaging?
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The term ‘extended packaging’ refers to the practice of conveying information to consumers via their mobile devices. This information could take a number of different forms (video, images, web page) and is usually linked through a 2D code or QR code on product packaging. The idea is that packaging to serve a function beyond what […]
(Image courtesy Tanya Parker) With the help of ‘smart diapers’ featuring QR codes, parents will be able to track dehydration, UTIs and kidney disorders in babies We’ve written earlier about QR codes being used by the Oklahoma medical board on the licenses it issues medical professionals in the state. The use of QR codes to […]
The well-known sports drink will use the Qliktag mobile marketing platform to connect and engage with users We are proud to announce that HDX Hydration Mix has chosen Zeebric’s Qliktag mobile marketing platform to convey its brand story and message to consumers. With this campaign, consumers will be able to scan Qliktag-enabled QR codes on a […]
In a post last week, we wrote about Korean retail chain E-Mart using anti-counterfeit QR codes on its designer goods. Now, a Swiss luxury watch brand is using leveraging NFC authentication by using NFC chips in warranty cards in place of traditional authentication certificates. HYT Watches has adopted security specialist WiseKey’s NFC-based solution, WiseAuthentic. The […]