The more people I’ve heard from within various consumer product companies, the more impressed I am with just how far we’ve come with digital transformation, automation and the ability to generate data and use it to drive smarter businesses and processes. In just the last few months, I’ve come across companies that have collated detailed […]
Here is an infographic showing “How a Smart City of the future could function with the advent of Smart Connected Products.” We are fast moving towards a future where cities will feature hundreds and thousands of smart connected objects, talking to each other, exchanging and producing meaningful data and insights, basically reshaping the urban landscape […]
Buying behavior is changing. Consumers are far more conscious of what they buy, what they eat, what they put on their bodies and how their purchases impact the environment and others. Today’s consumers are increasingly becoming cautious with their shopping decisions, wanting to know more and more about the products they consume. They are actively […]
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While the world is still getting accustomed to spotting wearable devices on fellow humans, IoT enabled applications have ushered in a new era of the Internet of Products. The Internet of Things is commonly associated with smart home control devices, wearables like the FitBit, vehicles and other device equipped objects that connect to the internet […]
The SmartLabel™ solution gathered substantial momentum over the last year and key CPG brands have joined the consumer transparency initiative. The GMA SmartLabel initiative came at the right time. Consumer transparency expectations are at an all-time high in both consumers and brands alike. Although SmartLabel™ is still in its initial stages as far as implementation […]
The face of digital retail looks promising as many e-commerce giants are challenging the status-quo of traditional retail. Technology leaders are obsessed with developing tools and software aimed at driving sales. According to a webinar by Forrester Research, digital influences ½ of the retail market, especially in the United States. This does not imply that […]
Remembering the iconic Sci-fi thriller, the Matrix, which put forth the idea of ‘simulated reality’, let’s recall the famous conversation when Neo met Morpheus for the first time and Morpheus asks, “What Is Real? How Do You Define Real? “If you’re talking about what you can feel, what you can smell, what you taste and […]
Do you remember the last time you purchased something, without googling it or looking the product up online? Well, we don’t either. The shift in retail technologies has enabled customers to gather as much information as possible. Product Information plays an important role in today’s omnichannel retail world. The rising cost of poor product information […]
Just the other day, I was on eBay looking for a desk lamp when I came across one that caught my attention. On clicking the item, first of all, the image seemed blurry and unclear. Zooming revealed no details and I couldn’t get a good sense of what the product really looked like up close. […]
Food product information delivery to consumers has been a trending topic in recent days. The first two weeks of June have been action packed as far as the packaged food industry goes and the undeniable growing trend of consumers wanting to know more about the food products they consume. A decade ago, a consumer’s knowledge […]
There is an incredible amount of data exchange going on between a retailer, a manufacturer and a consumer. A lot of this happens at the actual place of product purchase and there has been a lot of recent activity to come up with a solution to replace old paper tags. Intelligent retail shelving is trending […]