Cannes Adopted Proximity Marketing to Help Attendees Network.


Taking cues from the iBeacon success at the ‘Tribeca Film festival’ and ‘Olympics 2013’, the glamorous Cannes Lion 2014 festival of creativity took advantage of the hottest technology trend of the year by integrating iBeacon support in its official iPhone app. This festival is the ‘Mecca’ for all creative marketers and advertisement professionals, making it […]