In today’s globalized marketplace, provenance authentication has become a critical component of trust between brands and consumers. Shoppers are increasingly seeking to verify the origins of the products they purchase, whether it’s ensuring that a luxury handbag is genuine, that their Parmesan cheese is truly made in Italy, or that their favorite sneakers are authentically […]
In an era where product uniqueness, trust, and authenticity play a critical role in consumer decision-making, the integration of product serialization on blockchain and NFC brand protection technology into product design is becoming an essential innovation. By embedding secure, unclonable NFC chips or printed electronic circuits within the core of a product, manufacturers can create […]
As the global economy increasingly emphasizes transparency, traceability, and consumer trust, businesses are turning to technology to bridge the gap between physical products and digital ecosystems. The Qliktag Smart Connected Products Platform stands out as a powerful solution for businesses looking to create a digital layer for their products, enabling digital identities, product authentication, traceability, […]
Grey Market Prevention The issue of counterfeiting and spread of grey market channels today cannot be downplayed. In fact, the struggles of brands combating counterfeiters have only increased in recent times and it continues to be a problem not just impacting revenue but also causing irreparable damage to trust between the consumer and the brand. […]
Product Digitization In the recent weeks, we’ve had some really interesting conversations with brands, consulting companies working on behalf of consumer goods companies, brands and manufacturers around their interest in implementing solutions which require some level of product digitization. These discussions have revolved around using “connected product” technology to address counterfeiting issues, enabling authentication to […]
The Era of Circular Economy Solutions The drive towards recycling and developing circular economy solutions has been accelerated by consumer consciousness, sustainability awareness and also the wider digitalization and Industry 4.0 movement. There more conversations happening around textile recycling within the fashion and apparel industry, plastics and packaging recycling in the food and beverages industry, […]
Product Serialization Today most consumer products have barcodes or identifiers at an item SKU level, manufacturing batch level and pallet level which allow them to be identified and tracked through the supply chain. These are tied to an ERP system from the product manufacturers end, distributors systems separately and POS systems used by retailers and […]
Fighting Counterfeit Medicines Counterfeit medicines are fake and of sub-standard quality that pose considerable risk to people due to contamination, lack of active ingredients or incorrect dosage of active ingredients. With more people preferring to buy medicines online, the market for counterfeit medicines is not just thriving, but the most lucrative of all global trade […]