In today’s globalized marketplace, provenance authentication has become a critical component of trust between brands and consumers. Shoppers are increasingly seeking to verify the origins of the products they purchase, whether it’s ensuring that a luxury handbag is genuine, that their Parmesan cheese is truly made in Italy, or that their favorite sneakers are authentically […]
Grey Market Prevention The issue of counterfeiting and spread of grey market channels today cannot be downplayed. In fact, the struggles of brands combating counterfeiters have only increased in recent times and it continues to be a problem not just impacting revenue but also causing irreparable damage to trust between the consumer and the brand. […]
Product Serialization Today most consumer products have barcodes or identifiers at an item SKU level, manufacturing batch level and pallet level which allow them to be identified and tracked through the supply chain. These are tied to an ERP system from the product manufacturers end, distributors systems separately and POS systems used by retailers and […]
Fighting Counterfeit Medicines Counterfeit medicines are fake and of sub-standard quality that pose considerable risk to people due to contamination, lack of active ingredients or incorrect dosage of active ingredients. With more people preferring to buy medicines online, the market for counterfeit medicines is not just thriving, but the most lucrative of all global trade […]
Pharmaceutical Serialisation According to the estimates of World Health Organisation (WHO), 1 million people globally lose their lives due to falsified medicines. It is the most lucrative of all counterfeiting businesses, netting in 150-200 billion euros per year. In order to put a stop to this trend, the EU introduced a scheme, which went live […]