Brand Protection With Secure NFC Tags


When it comes to brand protection and product authentication, there are a wide variety of technologies and solutions available in the market. Each of them have their strengths and weaknesses. Among all the options available to brands today, NFC (Near Field Communication) and more specifically secure NFC tag technology has become a game-changer in the […]

How Traceability Data Combined with Serialization Can Enable Product Authentication, Anti-Counterfeiting & Gray Market Prevention

Retail Technology

The issue of counterfeiting and spread of gray market channels today cannot be downplayed. In fact, the struggles of brands combating counterfeiters have only increased in recent times and it continues to be a problem not just impacting revenue but also causing irreparable damage to trust between the consumer and the brand. Technology around anti-counterfeit […]