Macy’s is innovative in-store experience with mobile merchandising


Macy’s, one of America’s most popular retailers, became among the first movers to deploy Apples much talked about iBeacons as a pilot program to create a unique in-store experience for their consumers. According to the reports on GigaOm, the one and a half decade old retail store partnered with a technology startup to install iBeacon […]

The whirlwind evolution of proximity marketing in retail & where it is headed.


Ever since smartphones became ubiquitous, marketers fantasized about proximity marketing being the future. They obsessed with mobile engagement scenarios specific to a certain location. However, the biggest obstacle for implanting this was lack of reliable technology. GPS positioning satellites were among the first real exciting technologies used to triangulate the position of smartphone user provided […]