Contemporary fashion is undergoing a transformation. We are increasingly witnessing all industry sectors shift towards the digital. And fashion is no stranger to technology. Counterfeiting has become a global menace. We have already discussed how IoT is helping companies like HP fight counterfeiting. But the fashion industry is trickier. Counterfeiting and fake products manufacturing are […]
Counterfeiting is a major concern for brands. Companies lose billions of dollars in revenue and consumers also suffer the consequences in situations where they are unable to verify themselves or their ownership over products. “The Organisation for Economic Co-operation and Development (OECD) estimates the annual value of international trade in all counterfeit goods at $200 […]
You’ve probably heard of the South Korean retail chain, E-Mart, as the creator of this wonderful, award-winning QR code marketing campaign. That particular QR code won E-Mart a number of fans across the world and succeeded in increasing the footfall to their outlets. The retailer, which is South Korea’s largest, is now expanding its use […]