Newport Beach, Calif. (August 2017) – Pharmavite LLC, one of the leading U.S.
manufacturers of high-quality vitamins, minerals, and other dietary supplements, and
consumer retail software innovator Qliktag Software Inc. announced today a partnership to
incorporate SmartLabelTM across Pharmavite’s line of Nature Made® brand products.
Pharmavite is among a growing list of companies to adopt the SmartLabel initiative in a bid
toward greater consumer transparency and trust by delivering more information on its

“We have always been committed to providing our customers with the highest-quality
products and to answering their questions about our ingredients and their benefits” stated
Pharmavite Executive Vice President, Chief Customer Officer, and General Manager
International, Tim Toll.

“The SmartLabel initiative makes it easier than ever for our
consumers to get the answers they need. We found Qliktag to be the right partner for us to
digitally deliver information on our Nature Made vitamins and supplements and to manage
our product data.”

“As more people in today’s retail landscape demand immediate information about the
products they purchase, we see growing participation from companies like Pharmavite to
mobilize product information and make it instantly available through experiences
SmartLabel where and when it is needed,” comments Neil Sequeira, Director Product
Management & Marketing.

Qliktag Software’s Product Content Hub platform leverages a global standard driven data
model to centralize, manage and syndicate product content with thousands of brands
managing data access and flow for more than one million individual consumer-packaged
goods at present.

The cloud-based software also enables instant design and real-time
management of iOT centric digital interactions and digital labels including the Grocery
Manufacturers Association (GMA) SmartLabel with built-in analytics reporting.

“We’re excited to announce this partnership with Pharmavite,” says Mike Briggs, Executive
Vice President, Sales & Marketing, Qliktag Software Inc. “We have a great platform and a
longer-term view of digital product information delivery which doesn’t end with deploying
SmartLabel but goes beyond ensuring brands have a solution to consistently update and
refresh product information their customers’ needs.”

About Qliktag Software
Qliktag Software Inc. is an innovator of mobile software solutions working towards intuitive technology solution that bridge the gap between brands and buyers fostering stronger relationships and more personalized connections between the two. Headquartered in Newport Beach, California, USA The Qliktag Platform is a one-of-a-kind solution for managing product data and building innovative, digital experience and interactions. With a combination of a full-featured PIM solution and an internet of things platform, the Qliktag Platform is an enabler for driving new-age digital businesses for the consumer products


Kim Simonalle
Director, Client Experience
Qliktag Software Inc.

About Pharmavite
For more than 45 years, Pharmavite LLC has been a leader in the wellness industry, earning the trust of healthcare professionals, consumers, and retailers by manufacturing high- quality vitamins, minerals and other dietary supplements under its Nature Made® brand.

FoodState Inc., makers of Fresh from Farm to TabletTM supplements sold under the MegaFood and Innate Response brands, operates as a wholly owned subsidiary of Pharmavite. Based in Northridge, California, Pharmavite LLC is a subsidiary of Otsuka Pharmaceutical Co., Ltd. For more information, please visit


June 2024