Qliktag featured in Bevindustry.com


A leading beverage industry magazine Bevindustry.com featured Qliktag Inc in an exclusive case study quoting how technology is helping in deepening the connection between beverage brands and consumers. In the case study, Bevindustry talked about the mobile merchandising platform of Qliktag and how the digital platform allows businesses to create mobile experiences and promotions for […]

Macy’s is innovative in-store experience with mobile merchandising


Macy’s, one of America’s most popular retailers, became among the first movers to deploy Apples much talked about iBeacons as a pilot program to create a unique in-store experience for their consumers. According to the reports on GigaOm, the one and a half decade old retail store partnered with a technology startup to install iBeacon […]

Is mobile technology in retail influencing consumer purchasing decisions?

Retail Technology

Marketing techniques have undergone paradigm shifts and with the advent of digital media, social media and smartphones. Mobile applications are serving as a unique platform for marketers to promote and showcase their product in greater details delivering more product information and engaging consumers. In the last month product giant Adobe boosted its mobile marketing services […]

The whirlwind evolution of proximity marketing in retail & where it is headed.


Ever since smartphones became ubiquitous, marketers fantasized about proximity marketing being the future. They obsessed with mobile engagement scenarios specific to a certain location. However, the biggest obstacle for implanting this was lack of reliable technology. GPS positioning satellites were among the first real exciting technologies used to triangulate the position of smartphone user provided […]