Note to Brands & Retail – 87% of People Use Mobile Search Daily

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Retail Technology

According to the International Council of Shopping Centers, the shopping this holiday season is expected to be very strong, with the sales forecast to grow at 4 percent, as shopping is no longer restricted to normal office hours or PCs. Google suggests that one-third of the shopping searches on the search engine happen between 10 […]

EU 1169 Looking at Product Data Aggregation & Delivery Beyond Compliance

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Product Information Management

With the December 13th deadline for the EU1169/2011 regulation fast approaching, there is a lot discussion and buzz around GS1s, manufacturers as well as retailers on exploring the best options to get their product data online, display product data as per the regulations and also making it available to retailers, consumers and third parties that […]

GS1 Belgium & Luxembourg Launch Online Label Data Aggregator “Trustbox” with Qliktag’s Q*Aggregator

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Newsroom

Newport Beach, 1st September, 2014 – Qliktag Software Inc. an innovator of mobile software solutions has announced the signing on of GS1 Belgium & Luxembourg for its online product data aggregator platform Q*Aggregator which has been used by the GS1 to deploy “Trustbox” for its members and in turn, consumers. Through Qliktag’s Q*Aggregator platform, GS1 […]

Qliktag Software Acquires epcSolutions’ Technology Assets and Digital Agency Buzzfactory

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Newsroom

  NEWPORT BEACH, CA, July 15, 2014  – Qliktag Software Inc., an Orange County-based innovator of mobile software solutions, today announced the completion of two strategic acquisitions. The company acquired Data Aggregator Software and related technology assets from epcSolutions, Inc., including Nutrifacts, a mobile app for scanning groceries and product barcodes to receive color-coded information […]

Internet of Things

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Internet of Things (IOT)

In the world which is eventually moving towards “Internet of things”, “Things” is the physical world that has layers of information which is transmitted to the digital world. The “Things” in Internet of Things can be anything from a person with heart monitor implant or an automobile with build in sensors to alert the driver […]

The Beverage Industry Ups Its Game With Qliktag’s In-Store Mobile Merchandising Platform

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Newsroom

One of America’s Leading Whiskey Companies, C. Mondavi & Family and Butchers Brewing on Board with Qliktag NEWPORT BEACH, CA, May 14, 2014 – Qliktag Software Inc., an innovator of mobile software solutions, has received overwhelmingly positive response from the beverage industry for its mobile merchandising software platform, Qliktag Q*Engine. Prominent brands such as C. […]

Qliktag featured in Bevindustry.com

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Newsroom

A leading beverage industry magazine Bevindustry.com featured Qliktag Inc in an exclusive case study quoting how technology is helping in deepening the connection between beverage brands and consumers. In the case study, Bevindustry talked about the mobile merchandising platform of Qliktag and how the digital platform allows businesses to create mobile experiences and promotions for […]

Macy’s is innovative in-store experience with mobile merchandising

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News

Macy’s, one of America’s most popular retailers, became among the first movers to deploy Apples much talked about iBeacons as a pilot program to create a unique in-store experience for their consumers. According to the reports on GigaOm, the one and a half decade old retail store partnered with a technology startup to install iBeacon […]

Is mobile technology in retail influencing consumer purchasing decisions?

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Retail Technology

Marketing techniques have undergone paradigm shifts and with the advent of digital media, social media and smartphones. Mobile applications are serving as a unique platform for marketers to promote and showcase their product in greater details delivering more product information and engaging consumers. In the last month product giant Adobe boosted its mobile marketing services […]

The whirlwind evolution of proximity marketing in retail & where it is headed.

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Others

Ever since smartphones became ubiquitous, marketers fantasized about proximity marketing being the future. They obsessed with mobile engagement scenarios specific to a certain location. However, the biggest obstacle for implanting this was lack of reliable technology. GPS positioning satellites were among the first real exciting technologies used to triangulate the position of smartphone user provided […]