The use of PIM systems or “Product Information Management software” today, like the process of gathering and managing product content is very fragmented. Organizational PIM systems are installed or deployed by various departments within companies that manufacture products or retail organizations and each of these departments operate in silos based on what part of the […]
Taking cues from the iBeacon success at the ‘Tribeca Film festival’ and ‘Olympics 2013’, the glamorous Cannes Lion 2014 festival of creativity took advantage of the hottest technology trend of the year by integrating iBeacon support in its official iPhone app. This festival is the ‘Mecca’ for all creative marketers and advertisement professionals, making it […]