Today, there is a lot of emphasis on product packaging and information delivery to consumers. Brands need to comply with consumer expectations and standards while provided holistic product information to consumers. The packaging labels have limitations when it comes to providing complete information. Let’s face it. Reducing fonts to fit informative texts on products is […]
While the world is still getting accustomed to spotting wearable devices on fellow humans, IoT enabled applications have ushered in a new era of the Internet of Products. The Internet of Things is commonly associated with smart home control devices, wearables like the FitBit, vehicles and other device equipped objects that connect to the internet […]
SmartLabel™ is one of the pioneering movements under the consumer transparency umbrella of initiatives. The GMA and FDA led SmartLabel allows brands and consumers alike to enrich their product experience by electronically delivering deeper product information through QR codes placed on the product packaging. The GMA also predicts that 80% of the packaged groceries will […]
Product recalls owing to faulty batches of products, defective parts, contaminated batches and other defects hurt just about every manufacturing sector and cause often massive losses. Not only does the recall process cost companies big bucks, it impacts the brand credibility amongst consumers. According to the Grocery Manufacturers Association in the US, the financial impact […]