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Month: January 2013

Qliktag Software > 2013 > January

QR Codes on Product Packaging Can Add Real Value

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Others
  • Post author By qliktag
  • January 31, 2013

Ever since McDonald’s unveiled its new packaging, featuring QR codes, there has been much talk about whether there’s anything remarkable about this move. The fast food giant’s QR codes will lead people who scan them to information about the nutritional value of the food that they have just bought. In most discussions about McDonald’s new […]

  • Tags Heinz, interactive mobile marketing, McDonald's, mobile commerce, mobile content, Mobile Engagement, mobile engagement technology, mobile marketing, Mobile Shopping, QR code Labels, QR code marketing, QR code on consumer goods, QR code on product packaging, Zeebric

The Five Golden Rules of QR Code Marketing

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Others
  • Post author By qliktag
  • January 29, 2013

Experts have been predicting the death of QR codes for quite some time now. The complaints usually range from QR codes’ perceived ugliness to their severely limited usage, as well as the fact that they can be easily generated and can, therefore, be used by just about anyone. As with any other technological tool, the […]

  • Tags consumer good QR codes, consumer insights, consumer retention, customer engagement, customer loyalty, interactive mobile marketing, Mobile Engagement, mobile marketing, QR code Labels, QR code marketing, QR Code tags, QR codes

Accessing relevant data in the Information Age

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Others
  • Post author By qliktag
  • January 21, 2013

In this day and age, it’s hard not to be be overwhelmed by information. We get it via newspapers, television shows, advertisements, newsletters and social network. We’re often engaged in generating information ourselves, each time we use the internet to blog, post pictures, comment on an article or debate on public forums. In fact, every […]

  • Tags customer engagement technology, information overload, Mobile Engagement, mobile engagement technology, mobile marketing, QlikTag, QR code customer engagement, QR code marketing, social media, social media engagement, social media information overload, Zeebric

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