Ever since McDonald’s unveiled its new packaging, featuring QR codes, there has been much talk about whether there’s anything remarkable about this move. The fast food giant’s QR codes will lead people who scan them to information about the nutritional value of the food that they have just bought. In most discussions about McDonald’s new […]
The Five Golden Rules of QR Code Marketing
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Experts have been predicting the death of QR codes for quite some time now. The complaints usually range from QR codes’ perceived ugliness to their severely limited usage, as well as the fact that they can be easily generated and can, therefore, be used by just about anyone. As with any other technological tool, the […]
In this day and age, it’s hard not to be be overwhelmed by information. We get it via newspapers, television shows, advertisements, newsletters and social network. We’re often engaged in generating information ourselves, each time we use the internet to blog, post pictures, comment on an article or debate on public forums. In fact, every […]