Automation has replaced the human effort of executing business processes. The latest report published by private sector think-tank McKinsey Global Institute (MGI) which assessed the effects of automation in various socioeconomic environments, suggests that 30% of the Earth will be automated by 2030. With AI and VR systems taking over nearly all industry sectors in recent times, […]
Counterfeiting is a major concern for brands. Companies lose billions of dollars in revenue and consumers also suffer the consequences in situations where they are unable to verify themselves or their ownership over products. “The Organisation for Economic Co-operation and Development (OECD) estimates the annual value of international trade in all counterfeit goods at $200 […]
Newport Beach, Calif. (August 2017) – Pharmavite LLC, one of the leading U.S. manufacturers of high-quality vitamins, minerals, and other dietary supplements, and consumer retail software innovator Qliktag Software Inc. announced today a partnership to incorporate SmartLabelTM across Pharmavite’s line of Nature Made® brand products. Pharmavite is among a growing list of companies to adopt […]
The use of PIM systems or “Product Information Management software” today, like the process of gathering and managing product content is very fragmented. Organizational PIM systems are installed or deployed by various departments within companies that manufacture products or retail organizations and each of these departments operate in silos based on what part of the […]
TRUST – is huge when it comes to brand-consumer relationships and while it’s always been an important consideration, never before has it been this critical for product manufacturers to have the consumers trust. Research points out authenticity and having information on products that they can trust to make purchase decisions is one of the hallmark […]
So what is Extended Merchandising™? Well, first off, merchandising in its purest form is all about the “product”. Physical in-store merchandising is about making products look attractive, bringing out the best part of the packaging and kinda of showing off your product, so to speak! In its purest form, it’s giving that product the edge […]
Where is “search” headed? Let’s start with “Search”. Semantic search technologies are those which work to understand the meaning and context of actual words within a webpage rather than search based on just the word itself which is what a lot of SEO professionals have been able to benefit from over the previous years. Traditionally […]
With mobile engagement and big data analytics being among the hottest technology trends over the past year or so, the combined area of mobile engagement analytics has seen considerable movement this year. The latest announcements coming from Microsoft for the public preview launch of the Azure Mobile Engagement Analytics Tool emphasizes the growing need for […]
Smartphones today have evolved to be an important part of our daily lives more than ever before and it’s been more than a decade that consumers are engaged in e-commerce. With these smartphones, today consumers are completely going digital and are more in control of information related to their consumption and purchases. To be able […]
One of America’s Leading Whiskey Companies, C. Mondavi & Family and Butchers Brewing on Board with Qliktag NEWPORT BEACH, CA, May 14, 2014 – Qliktag Software Inc., an innovator of mobile software solutions, has received overwhelmingly positive response from the beverage industry for its mobile merchandising software platform, Qliktag Q*Engine. Prominent brands such as C. […]
The well-known sports drink will use the Qliktag mobile marketing platform to connect and engage with users We are proud to announce that HDX Hydration Mix has chosen Zeebric’s Qliktag mobile marketing platform to convey its brand story and message to consumers. With this campaign, consumers will be able to scan Qliktag-enabled QR codes on a […]
Do You Know Your Customer?
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Question 1: Do you know what kind of products your customers usually buy and what their purchase preferences are? Question 2: Do you believe that you need to know the answer to the above question if you wish to provide better, more personalized service to your customers? Question 3: Do you also believe that by […]