As the art world becomes more digitized, the need for secure transactions and authentication has become increasingly important. Non-fungible tokens (NFTs) have emerged as a popular way to verify ownership and authenticity of digital art. However, to enhance the security of physical artwork, NFTs can be combined with specialized, secure near field communication (NFC) technology. […]
Newport Beach, California – 17 August, 2022 – Counterfeiting continues to be a growing challenge for brands and manufacturers across a range of industry segments within the consumer products domain. Globally it’s a challenge impacting tens of billions in revenue losses, compromising safety of consumer, and eroding trust in brands. According to OECD data, 3.3% of […]
Newport Beach, California, January 26th, 2021 – Qliktag Software Inc., a leading IoT platform company for smart connected everyday consumer products has announced the release of version 3.2 of the Qliktag Platform which features direct support for resolving GS1 Digital Links. The GS1 Digital Link is a much-anticipated new age upgrade to the standard […]
NEWPORT BEACH, California, September 5, 2020 – Qliktag Software Inc. a leading software innovator in the IoT smart connected products segment has announced direct support for dynamic secure NFC tags for authentication and anti-counterfeit solutions. The company has released today version 3.1.1 of the Qliktag Platform – a cloud based IoT connected smart products platform for […]
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Ever since smartphones became ubiquitous, marketers fantasized about proximity marketing being the future. They obsessed with mobile engagement scenarios specific to a certain location. However, the biggest obstacle for implanting this was lack of reliable technology. GPS positioning satellites were among the first real exciting technologies used to triangulate the position of smartphone user provided […]
In a post last week, we wrote about Korean retail chain E-Mart using anti-counterfeit QR codes on its designer goods. Now, a Swiss luxury watch brand is using leveraging NFC authentication by using NFC chips in warranty cards in place of traditional authentication certificates. HYT Watches has adopted security specialist WiseKey’s NFC-based solution, WiseAuthentic. The […]