The issue of counterfeiting and spread of gray market channels today cannot be downplayed. In fact, the struggles of brands combating counterfeiters have only increased in recent times and it continues to be a problem not just impacting revenue but also causing irreparable damage to trust between the consumer and the brand. Technology around anti-counterfeit […]
NEWPORT BEACH, CALIF. (PRWEB) FEBRUARY 17, 2021 Qliktag Software Inc. the developers of have announced that its Qliktag Platform is the first platform to support GS1 Digital Link as a means for consumers and other stakeholders to access SmartLabel®. The Qliktag Platform is an enterprise grade SaaS platform for enabling everyday consumer products and items as […]
(Image courtesy Tanya Parker) With the help of ‘smart diapers’ featuring QR codes, parents will be able to track dehydration, UTIs and kidney disorders in babies We’ve written earlier about QR codes being used by the Oklahoma medical board on the licenses it issues medical professionals in the state. The use of QR codes to […]
You’ve probably heard of the South Korean retail chain, E-Mart, as the creator of this wonderful, award-winning QR code marketing campaign. That particular QR code won E-Mart a number of fans across the world and succeeded in increasing the footfall to their outlets. The retailer, which is South Korea’s largest, is now expanding its use […]
The Five Golden Rules of QR Code Marketing
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Experts have been predicting the death of QR codes for quite some time now. The complaints usually range from QR codes’ perceived ugliness to their severely limited usage, as well as the fact that they can be easily generated and can, therefore, be used by just about anyone. As with any other technological tool, the […]
Building customer engagement is all about interaction and accessibility. Traditional modes of such engagement would of course require a great deal of physical interaction as well as lots of time, money and energy put into making such interaction possible. With the use of technology, however, customer engagement efforts can be enhanced by using a few […]
The modern retailer or vendor is often seen as a faceless entity which provides a uniformly good, but mostly impersonal service to all its customers. Perhaps it’s this perception that makes most consumers nostalgic for the days of Mom & Pop stores when the consumer-retailer relationship was a little more personal. Service might have been […]
Wineries have been quick to adapt to QR code labels in an attempt to leverage mobile marketing. While the inclusion of QR codes for mobile marketing is widely being explored across various business verticals, the pairing of QR codes and wine is particularly interesting for some very fundamental reasons. To begin with, buying and enjoying […]
QR code driven customer engagement is quickly gaining popularity as more brands uncover the possibilities this mobile technology. When it comes to clothing and apparel especially for luxury brands, the value add to the in store shopping experience is something that has luxury brands excited. Luxury footwear brand Brian Atwood and their creative use of […]