As the global economy increasingly emphasizes transparency, traceability, and consumer trust, businesses are turning to technology to bridge the gap between physical products and digital ecosystems. The Qliktag Smart Connected Products Platform stands out as a powerful solution for businesses looking to create a digital layer for their products, enabling digital identities, product authentication, traceability, […]
As the world of product identification and digital connectivity evolves, the global transition from traditional 1D barcodes to 2D barcodes, such as QR codes, is well underway. By 2027, the widespread adoption of GS1 Digital Link encoded QR codes is expected to transform the way products are tracked, authenticated, and interacted with. The shift to […]
The issue of counterfeiting and spread of gray market channels today cannot be downplayed. In fact, the struggles of brands combating counterfeiters have only increased in recent times and it continues to be a problem not just impacting revenue but also causing irreparable damage to trust between the consumer and the brand. Technology around anti-counterfeit […]
Newport Beach, California, January 26th, 2021 – Qliktag Software Inc., a leading IoT platform company for smart connected everyday consumer products has announced the release of version 3.2 of the Qliktag Platform which features direct support for resolving GS1 Digital Links. The GS1 Digital Link is a much-anticipated new age upgrade to the standard […]
User instructions & product documents are an essential component of many categories of consumer products. You bring home a new product, maybe a TV, Printer, a bed or even a frozen food product. Think of the amount of content that accompanies these products including the in-box documents. Bundles of paper and tiny typeface instructions accompanying […]
Today, there is a lot of emphasis on product packaging and information delivery to consumers. Brands need to comply with consumer expectations and standards while provided holistic product information to consumers. The packaging labels have limitations when it comes to providing complete information. Let’s face it. Reducing fonts to fit informative texts on products is […]
Barilla’s Field to Fork Model can be identified as a noteworthy use case on the Internet of Products. Founded in 1877, Barilla is an Italian food company which produces a variety of pasta and sauce. Barilla has made a huge impact through its traceability efforts and consumer transparency initiatives. The company uses an internet of […]
Ever since smartphones became ubiquitous, marketers fantasized about proximity marketing being the future. They obsessed with mobile engagement scenarios specific to a certain location. However, the biggest obstacle for implanting this was lack of reliable technology. GPS positioning satellites were among the first real exciting technologies used to triangulate the position of smartphone user provided […]
One 12th march 2014 Mobile Commerce Insider featured Qliktag, product of Qliktag Software Inc as a bridge between on-site stores and website stores with their new App. Qliktag allows businesses to create mobile experience and promotion for specific products. On the other hand shoppers visiting the store can scan standard barcodes and QR codes on […]
Qliktag Featured in Mobile Retailer.
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Internet Retailer featured Qliktag , as an unique software solution to make mobile landing pages interactive for retailers. Qliktag Technology Inc can devise an App exclusive for any brand retailer outlet where retailers outlet can drag and drop tools to design custom promotions for any products in their catalogs. When a customer scans a QR […]
(Image courtesy Tanya Parker) With the help of ‘smart diapers’ featuring QR codes, parents will be able to track dehydration, UTIs and kidney disorders in babies We’ve written earlier about QR codes being used by the Oklahoma medical board on the licenses it issues medical professionals in the state. The use of QR codes to […]
You’ve probably heard of the South Korean retail chain, E-Mart, as the creator of this wonderful, award-winning QR code marketing campaign. That particular QR code won E-Mart a number of fans across the world and succeeded in increasing the footfall to their outlets. The retailer, which is South Korea’s largest, is now expanding its use […]