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anti counterfeiting Authentication Blockchain connected products consumer transparency customer engagement digitalization digital labels digital retail interactive mobile marketing internet of products Internet of Things IoP IoT IoT Platform m-commerce Mobile Engagement mobile marketing NFC nft phygital PIM platform product authentication product content product information product information management QlikTag qliktag software QR code QR code marketing QR codes retail retail technology rfid serialisation serialization smartlabel smart packaging smart products technology tokenization traceability transparency trust