To begin with, let us clarify although Qliktag offers a platform for enabling consumer products and everyday things as IoT connected smart products, we still believe there is a value and a place for both platforms, as well as out of the box applications or solutions dedicated to a specific purpose. As an organization, we […]
As the call for immediate action around climate change continues to grow stronger, more consumers are beginning to introspect on their consumption patterns, choices and impact of their purchases on the environment. Among the questions consumers are asking: where is the product manufactured or sourced from? What is the impact of manufacturing that product on […]
With so many news reports emerging on critical supplies leaking during the pandemic such as vaccine doses, lifesaving drugs and medical devices ending up in the hands of profiteers and black marketers, our attention has been brought back to the kind of solutions we need to have to tackle these issues in the future. The […]
The SmartLabel® initiative by the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI) has made some progress since its inception in 2015. The SmartLabel® branding and scannable QR code can be instantly recognized on a number of grocery product packages picked up off the shelves today albeit, commonly products manufactured by the largest […]
With the right IOT Cloud Platform / Middleware Every organization knows the value of product information management systems in order to manage and track their product data for optimum product lifecycle management. But is that enough? With IoT in Retail gaining traction and more and more enterprises looking to digitally transform their supply chain operations, […]
With the rise of hardware and software platforms to connect every object in the physical world to the internet, Internet of Things is a technology trend that has come a long way. It is molding how people interact with their environment and how they have come to rely on smartphones and the internet to fulfil […]
According to the estimates of World Health Organisation (WHO), 1 million people globally lose their lives due to falsified medicines. It is the most lucrative of all counterfeiting businesses, netting in 150-200 billion euros per year. In order to put a stop to this trend, the EU introduced a scheme, which went live on 9 […]
Buying behavior is changing. Consumers are far more conscious of what they buy, what they eat, what they put on their bodies and how their purchases impact the environment and others. Today’s consumers are increasingly becoming cautious with their shopping decisions, wanting to know more and more about the products they consume. They are actively […]
Returning from Brussels where the GS1 Global Forum took place in February, we took away valuable insights into where different regions and countries were headed with respect to the future of aggregating & disseminating consumer product data as well as the role regional GS1 member organizations would play or not play in that future. Over […]
Mobile accounted for 94% of the year-over-year traffic increase, according to the recent Demandware Shopping Index. The penetration of the smartphones into their daily life has changed the way the millennial generation lives and shops. Here is a picture of the stakes involved. There are roughly 80 million millennials in the United States alone and […]
So what is Extended Merchandising™? Well, first off, merchandising in its purest form is all about the “product”. Physical in-store merchandising is about making products look attractive, bringing out the best part of the packaging and kinda of showing off your product, so to speak! In its purest form, it’s giving that product the edge […]
Ever since smartphones became ubiquitous, marketers fantasized about proximity marketing being the future. They obsessed with mobile engagement scenarios specific to a certain location. However, the biggest obstacle for implanting this was lack of reliable technology. GPS positioning satellites were among the first real exciting technologies used to triangulate the position of smartphone user provided […]