Product personalization is the new mantra for todays cutting edge brands and creators. In a world where global brands flood the market with standardized products, consumers are becoming increasingly aware of the “sameness” that mass production brings. Walk down any city street, and you’re bound to see a familiar lineup of branded sneakers, handbags, and […]
In a world where counterfeiting has become increasingly sophisticated, the need for advanced anti-counterfeiting measures is more critical than ever. One of the most innovative solutions in this domain is the use of anti-counterfeit secure NFC (Near Field Communication) tags. These tags, equipped with unique identifiers that dynamically generate with each tap, offer a robust […]
Brand Protection With Secure NFC Tags
Categories
When it comes to brand protection and product authentication, there are a wide variety of technologies and solutions available in the market. Each of them have their strengths and weaknesses. Among all the options available to brands today, NFC (Near Field Communication) and more specifically secure NFC tag technology has become a game-changer in the […]
Embracing the Future: Combining NFTs with the Physical World As a significant number of us increasingly spend more of our time immersed in the digital world, combing things from our physical world to this digital world becomes an inevitable phase. Non-Fungible Tokens (NFTs) have emerged as a groundbreaking concept, revolutionizing the way we perceive ownership […]
Businesses deploy new & innovative digital capabilities for their physical products with the Qliktag technology solution which inextricably connects physical products with NFTs & the digital world using highly secure & unclonable NFC tags. NEWPORT BEACH, CA, July 26, 2023 /24-7PressRelease/ – Connected Products software & solutions innovator Qliktag today announced 3 new customer signings for […]
As the world is moving towards digitalization, every aspect of our life is influenced by it and physical products are no exception. From communication to shopping, digital technology has revolutionized our lives in every possible way and changed the way we interact with things. One of the trends we see significant movement and growth in […]
Newport Beach, California – 17 August, 2022 – Counterfeiting continues to be a growing challenge for brands and manufacturers across a range of industry segments within the consumer products domain. Globally it’s a challenge impacting tens of billions in revenue losses, compromising safety of consumer, and eroding trust in brands. According to OECD data, 3.3% of […]
The issue of counterfeiting and spread of gray market channels today cannot be downplayed. In fact, the struggles of brands combating counterfeiters have only increased in recent times and it continues to be a problem not just impacting revenue but also causing irreparable damage to trust between the consumer and the brand. Technology around anti-counterfeit […]
In the recent weeks, we’ve had some really interesting conversations with brands, consulting companies working on behalf of consumer goods companies, brands and manufacturers around their interest in implementing solutions which require some level of product digitization. These discussions have revolved around using “connected product” technology to address counterfeiting issues, enabling authentication to build trust […]