While the world is still getting accustomed to spotting wearable devices on fellow humans, IoT enabled applications have ushered in a new era of the Internet of Products. The Internet of Things is commonly associated with smart home control devices, wearables like the FitBit, vehicles and other device equipped objects that connect to the internet […]
With mobile engagement and big data analytics being among the hottest technology trends over the past year or so, the combined area of mobile engagement analytics has seen considerable movement this year. The latest announcements coming from Microsoft for the public preview launch of the Azure Mobile Engagement Analytics Tool emphasizes the growing need for […]
Not too long ago, the team at Qliktag Software rolled out an e-commerce feature or a “Buy Now” button for the Q*Engine mobile engagement and mobile marketing platform. Essentially it enables a customer to pick up a product in a store, scan it with their smartphone, learn more about the product and if they choose […]
How to Use QR Codes for Child Safety
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We’ve seen some really good uses of QR codes and this is definitely one of them: Jane, a baby products company, is using QR codes placed on car seats to help parents make sure that they have been fitted correctly into their cars. There are two big reasons why this use of QR codes is […]
Ever since McDonald’s unveiled its new packaging, featuring QR codes, there has been much talk about whether there’s anything remarkable about this move. The fast food giant’s QR codes will lead people who scan them to information about the nutritional value of the food that they have just bought. In most discussions about McDonald’s new […]
The Five Golden Rules of QR Code Marketing
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Experts have been predicting the death of QR codes for quite some time now. The complaints usually range from QR codes’ perceived ugliness to their severely limited usage, as well as the fact that they can be easily generated and can, therefore, be used by just about anyone. As with any other technological tool, the […]
In this day and age, it’s hard not to be be overwhelmed by information. We get it via newspapers, television shows, advertisements, newsletters and social network. We’re often engaged in generating information ourselves, each time we use the internet to blog, post pictures, comment on an article or debate on public forums. In fact, every […]
Building customer engagement is all about interaction and accessibility. Traditional modes of such engagement would of course require a great deal of physical interaction as well as lots of time, money and energy put into making such interaction possible. With the use of technology, however, customer engagement efforts can be enhanced by using a few […]
The modern retailer or vendor is often seen as a faceless entity which provides a uniformly good, but mostly impersonal service to all its customers. Perhaps it’s this perception that makes most consumers nostalgic for the days of Mom & Pop stores when the consumer-retailer relationship was a little more personal. Service might have been […]
For most of us casual wine consumers, the only perceptible difference between various types of wine is either in the color or in the brand name. If asked about tasting notes or harvest notes or even food pairings, most of us would be at a complete loss. However, that just might change with Cellar Key […]