In today’s globalized marketplace, provenance authentication has become a critical component of trust between brands and consumers. Shoppers are increasingly seeking to verify the origins of the products they purchase, whether it’s ensuring that a luxury handbag is genuine, that their Parmesan cheese is truly made in Italy, or that their favorite sneakers are authentically […]
In an era where product uniqueness, trust, and authenticity play a critical role in consumer decision-making, the integration of serialization on blockchain and NFC brand protection technology into product design is becoming an essential innovation. By embedding secure, unclonable NFC chips or printed electronic circuits within the core of a product, manufacturers can create physical […]
Brand Protection With Secure NFC Tags
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When it comes to brand protection and product authentication, there are a wide variety of technologies and solutions available in the market. Each of them have their strengths and weaknesses. Among all the options available to brands today, NFC (Near Field Communication) and more specifically secure NFC tag technology has become a game-changer in the […]
Securing Physical Documents, Certificates & Asset Titles With Tokenization & Unclonable NFC Chips Even in today’s digital era, physical documents are often used to represent some of the most valuable data and assets in our daily lives. The security of physical documents, certificates, and asset titles is of utmost importance. These valuable paper documents are […]
Businesses deploy new & innovative digital capabilities for their physical products with the Qliktag technology solution which inextricably connects physical products with NFTs & the digital world using highly secure & unclonable NFC tags. NEWPORT BEACH, CA, July 26, 2023 /24-7PressRelease/ – Connected Products software & solutions innovator Qliktag today announced 3 new customer signings for […]
Newport Beach, California – 17 August, 2022 – Counterfeiting continues to be a growing challenge for brands and manufacturers across a range of industry segments within the consumer products domain. Globally it’s a challenge impacting tens of billions in revenue losses, compromising safety of consumer, and eroding trust in brands. According to OECD data, 3.3% of […]
The issue of counterfeiting and spread of gray market channels today cannot be downplayed. In fact, the struggles of brands combating counterfeiters have only increased in recent times and it continues to be a problem not just impacting revenue but also causing irreparable damage to trust between the consumer and the brand. Technology around anti-counterfeit […]
NEWPORT BEACH, California, September 5, 2020 – Qliktag Software Inc. a leading software innovator in the IoT smart connected products segment has announced direct support for dynamic secure NFC tags for authentication and anti-counterfeit solutions. The company has released today version 3.1.1 of the Qliktag Platform – a cloud based IoT connected smart products platform for […]