As the global economy increasingly emphasizes transparency, traceability, and consumer trust, businesses are turning to technology to bridge the gap between physical products and digital ecosystems. The Qliktag Smart Connected Products Platform stands out as a powerful solution for businesses looking to create a digital layer for their products, enabling digital identities, product authentication, traceability, […]
As the call for immediate action around climate change continues to grow stronger, more consumers are beginning to introspect on their consumption patterns, choices and impact of their purchases on the environment. Among the questions consumers are asking: where is the product manufactured or sourced from? What is the impact of manufacturing that product on […]
In the recent weeks, we’ve had some really interesting conversations with brands, consulting companies working on behalf of consumer goods companies, brands and manufacturers around their interest in implementing solutions which require some level of product digitization. These discussions have revolved around using “connected product” technology to address counterfeiting issues, enabling authentication to build trust […]
The more people I’ve heard from within various consumer product companies, the more impressed I am with just how far we’ve come with digital transformation, automation and the ability to generate data and use it to drive smarter businesses and processes. In just the last few months, I’ve come across companies that have collated detailed […]
As the world has drastically shifted gears in a bid to tackle the Covid-19 crisis, a lot of what we’ve been reading is how rapidly so many people around the world are mobilizing in different ways together. There are groups collaborating to research vaccines and get certain drugs to places they’re needed. There are groups […]
Today most consumer products have barcodes or identifiers at an item SKU level, manufacturing batch level and pallet level which allow them to be identified and tracked through the supply chain. These are tied to an ERP system from the product manufacturers end, distributors systems separately and POS systems used by retailers and the visibility […]
Industry 4.0 or the 4th industrial revolution is shaping rapidly in several core areas. The Smart Factory has taken off globally and combined with IoT and autonomous robots the shift in manufacturing is well under way. Supply chains have evolved tremendously and data is driving this new era. However, a number of manufacturers while plotting […]
A few weeks ago we attended the AIPIA (Active & Intelligent Packaging Industry Association) World Congress in Amsterdam and one of the opening remarks made was: the technology for connected packaging has been available for some time now and it’s only more recently that brands have stopped watching from the sidelines and taking the plunge […]