In an era where product uniqueness, trust, and authenticity play a critical role in consumer decision-making, the integration of serialization on blockchain and NFC brand protection technology into product design is becoming an essential innovation. By embedding secure, unclonable NFC chips or printed electronic circuits within the core of a product, manufacturers can create physical […]
Digitalization of Physical Products on the Blockchain an Overview Digitalization and blockchain technology have transformed how we interact with physical products and data. As leaders in various regions around the world navigate how to transition to a circular economy system, one area of innovation is tokenization and the digitalization of physical products on the blockchain, […]
As news around the successful clinical trials of frontrunner candidates for the Covid-19 vaccines brought something positive to look forward to, conversations are now turning towards the manufacturing, distribution and delivery of the vaccines. The scale of the task that lies ahead, planning, mobilizing resources, putting in place infrastructure required, providing the information required and […]
The more people I’ve heard from within various consumer product companies, the more impressed I am with just how far we’ve come with digital transformation, automation and the ability to generate data and use it to drive smarter businesses and processes. In just the last few months, I’ve come across companies that have collated detailed […]
Industry 4.0 or the 4th industrial revolution is shaping rapidly in several core areas. The Smart Factory has taken off globally and combined with IoT and autonomous robots the shift in manufacturing is well under way. Supply chains have evolved tremendously and data is driving this new era. However, a number of manufacturers while plotting […]
The SmartLabel® initiative by the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI) has made some progress since its inception in 2015. The SmartLabel® branding and scannable QR code can be instantly recognized on a number of grocery product packages picked up off the shelves today albeit, commonly products manufactured by the largest […]
TRUST – is huge when it comes to brand-consumer relationships and while it’s always been an important consideration, never before has it been this critical for product manufacturers to have the consumers trust. Research points out authenticity and having information on products that they can trust to make purchase decisions is one of the hallmark […]