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Contemporary fashion is undergoing a transformation. We are increasingly witnessing all industry sectors shift towards the digital. And fashion is no stranger to technology. Counterfeiting has become a global menace. We have already discussed how IoT is helping companies like HP fight counterfeiting. But the fashion industry is trickier. Counterfeiting and fake products manufacturing are […]
Today, there is a lot of emphasis on product packaging and information delivery to consumers. Brands need to comply with consumer expectations and standards while provided holistic product information to consumers. The packaging labels have limitations when it comes to providing complete information. Let’s face it. Reducing fonts to fit informative texts on products is […]
Product recalls owing to faulty batches of products, defective parts, contaminated batches and other defects hurt just about every manufacturing sector and cause often massive losses. Not only does the recall process cost companies big bucks, it impacts the brand credibility amongst consumers. According to the Grocery Manufacturers Association in the US, the financial impact […]
Barilla’s Field to Fork Model can be identified as a noteworthy use case on the Internet of Products. Founded in 1877, Barilla is an Italian food company which produces a variety of pasta and sauce. Barilla has made a huge impact through its traceability efforts and consumer transparency initiatives. The company uses an internet of […]
Walmart empowers customers to Scan & Go
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Walmart helps customers save time and money with its mobile app – Scan & Go Walmart is making it easier for customers to save time with its fast, simple and easy to use mobile app – ‘Scan & Go’. The retail giant is expanding a test of its popular mobile express Scan & Go app […]
The face of digital retail looks promising as many e-commerce giants are challenging the status-quo of traditional retail. Technology leaders are obsessed with developing tools and software aimed at driving sales. According to a webinar by Forrester Research, digital influences ½ of the retail market, especially in the United States. This does not imply that […]