Qliktag Software Logo
  • Home
  • Product
    • Qliktag Overview
    • Book a Meeting
  • Solutions
    • Product Authentication
    • Physical NFTs + NFC Tags
    • Unique Digitally Augmented Products
    • Phygital Products & Experiences
    • NFC Tag Management
    • GS1 Digital Link URLs
    • Digital Product Passports (DPP)
  • Resources
    • Blog
    • Videos
    • Whitepapers
    • eBook
  • Shop
    • Shop
    • My account
    • Cart
    • Checkout
  • Company
    • About Us
    • Newsroom
    • Careers
    • Privacy Policy
    • Subscription Services Agreement
    • Support
  • Contact
  • English
    • English
    • Español
Book a Meeting

QR Codes on Product Packaging Can Add Real Value

Qliktag Software > Others > QR Codes on Product Packaging Can Add Real Value
Categories
Others
  • Post author By qliktag
  • January 31, 2013

Ever since McDonald’s unveiled its new packaging, featuring QR codes, there has been much talk about whether there’s anything remarkable about this move. The fast food giant’s QR codes will lead people who scan them to information about the nutritional value of the food that they have just bought. In most discussions about McDonald’s new packaging, the tone seems to be one of negativity and for a variety of reasons: some complain that QR codes are very 2010 and have long stopped being relevant, while others say that this is just another gimmicky use of the technology. There’s a common theme running through all the arguments, though – that customers should feel rewarded, in some way, when they go to the effort of scanning QR codes. As this article points out, a depressingly large number of QR codes simply lead to a company website, with no dynamic or interactive content and with no way for the reader to do or learn something useful. It is the easiest way, the article goes on to say, for a company to appear tech-savvy, without actually doing much.
This is why the whole attitude of marketers towards QR codes needs to change. These codes have the potential to be more than just a link to a company website or to hardsell services. Here are a few ways in which a company could use QR codes on its packaging and actually get its consumers to scan them:

  • Don’t duplicate information – If you’ve already made information about nutrition or your company’s website available to the public, don’t put in a QR code for it. According to this article, nutritional information for its food is already available on menu boards inside McDonald’s restaurants, so there really wasn’t much need for them to put it on the packaging as well.
  • Don’t waste your customers’ time – Most people don’t go out of their way to visit company websites, so you can’t assume that they would want to do that through QR codes. If you want to engage with your customers through QR codes, you need to find a better way to do so. There’s a reason Heinz did so well in this matter; the company used QR codes on its packaging to help consumers contribute to causes that it feels strongly about. Why not try something similar?
  • Clear up the clutter – A lot of product packaging these days is visually very unappealing. Apart from the mandatory details about expiration dates, nutrition and other information, brands clutter their packaging with announcements about contests and special offers. How about sharing some of that extra information via a QR code and actually getting through to your customers?
  • Enable customers to buy more or send gifts – If a customer really likes your product, they might just want to buy more of it, either for themselves or as gifts. Why not use QR codes on the product packaging to enable them to do that? And while you’re at it, add a special discount or offer as a scanning bonus.
  • Enable customers to register their products – Putting QR codes on product packaging that will get your customers’ product/warranty registered automatically is brilliant move that will save your customers a lot of time. Try that, instead of simply asking them to log on to your website and do the whole thing in the usual tedious way.

Qliktag-Mobile-Merchandising

QR Codes on Product Packaging

  • Tags Heinz, interactive mobile marketing, McDonald's, mobile commerce, mobile content, Mobile Engagement, mobile engagement technology, mobile marketing, Mobile Shopping, QR code Labels, QR code marketing, QR code on consumer goods, QR code on product packaging, Zeebric
Previous Post Next Post

Learn More About Qliktag

Introducing Qliktag Technology

https://www.youtube.com/watch?v=eZeEjx5jSaU

Search by posts

Recent posts

  • Real World Asset Tokenization & NFC Authentication – A Game-Changer for Physical Asset Ownership
  • Connecting Physical Property & Real Estate to the Blockchain & Web3 Smart Contracts with NFC
  • Enhancing Provenance Authentication with Blockchain, Trusted Domains, and Qliktag’s Secure NFC Technology

Tags

anti counterfeiting Authentication Blockchain connected products consumer transparency customer engagement digitalization digital labels digital retail interactive mobile marketing internet of products Internet of Things IoP IoT IoT Platform m-commerce Mobile Engagement mobile marketing NFC nft phygital PIM platform product authentication product content product information product information management QlikTag qliktag software QR code QR code marketing QR codes retail retail technology rfid serialization smartlabel smart packaging smart products technology tokenization traceability transparency trust web3

QLIKTAG

An innovator of software solutions bridging the gap between brands & buyers since 2012. Qliktag enables creators, designers, brands & manufacturers evolve their products digitally to compete in todays Web3 digitally driven world.

Business Locations

Qliktag Software Inc. HQ
120 Newport Center Drive,
Suite 100,
Newport Beach, CA 92660
United States

Qliktag Software, Europe
Calle Del Pintor Aparicio,
Ciudad de Alicante,
Alicante – 03003
Spain

Contact Us

Office Hours (Mon-Fri 8:00AM to 5:00PM PST / CET)
Call Us: +1 949-760-38888
Email: info@qliktag.com

Copyright ©2025 Qliktag Software Inc. CA United States

  • LinkedIn
  • Facebook
  • Threads
  • Bluesky
  • Instagram
  • Twitter