Qliktag Software Logo
  • Home
  • Product
    • Qliktag Overview
    • Book a Meeting
  • Solutions
    • Product Authentication
    • Physical NFTs + NFC Tags
    • Unique Digitally Augmented Products
    • Phygital Products & Experiences
    • NFC Tag Management
    • GS1 Digital Link URLs
    • Digital Product Passports (DPP)
  • Resources
    • Blog
    • Videos
    • Whitepapers
    • eBook
  • Shop
    • Shop
    • My account
    • Cart
    • Checkout
  • Company
    • About Us
    • Newsroom
    • Careers
    • Privacy Policy
    • Subscription Services Agreement
    • Support
  • Contact
  • English
    • English
    • Español
Book a Meeting

Accessing relevant data in the Information Age

Qliktag Software > Others > Accessing relevant data in the Information Age
Categories
Others
  • Post author By qliktag
  • January 21, 2013

In this day and age, it’s hard not to be be overwhelmed by information. We get it via newspapers, television shows, advertisements, newsletters and social network. We’re often engaged in generating information ourselves, each time we use the internet to blog, post pictures, comment on an article or debate on public forums. In fact, every time we use social networks, we are sending out a lot of data, a lot of which may seem useless to most, but which is very valuable to many businesses, who are looking to gain a deeper understanding of their customers.
It seems simple enough and of course, social networks are used by various companies to gather different kinds of data. A bar will want to know what its regular customers like to drink, while a fashion retailer would want to track which runway trends have generated the most enthusiasm among shoppers. On their part, customers are more than happy to share reviews, preferences and opinions about the products and services they use. This gap between what the customers want and what companies are willing to supply can be bridged using data that is floating around on the internet, thanks to social media. For instance, a restaurant can now use Foursquare and Facebook check-ins to see when a particular customer likes to visit and what she usually likes to order. So the next time the customer comes in, they can offer a discount on her favorite or most frequently ordered dish. By engaging on a personal level like this, the restaurant makes one of its regular customers special, thus ensuring repeat business and possibly, good word-of-mouth and social media publicity.

Obviously, the amount of data that is available online is immense and wading through layers of irrelevant data to get to the relevant nuggets is a massive task. While information is definitely more easily available, the question remains of how to see patterns of behaviour or get specific, personalized data. Customers and their preferences can be studied anywhere – blog posts, comments, forums, Facebook and Twitter updates, Foursquare check-ins, Instagram images, but the diverse nature of these platforms ensures that the forms and channels through which information comes are equally diverse. Often the patterns are small enough to be missed, and it is difficult to get hold of each individual customer’s information.

By adopting a solution like QlikTag, companies will find it easier to get straight to the relevant data, as well as gain a deeper understanding of each customer that they have. For example, if an apparel brand uses QlikTag, it could print QR codes on labels attached to clothes. Once a customer scans the code, the product information would be sent to a database, where a profile for that particular customer and his unique buying history may be stored. So if the customer has bought a brown leather jacket, this information is stored and the next time there’s a sale on leather jackets, or a new line of leather apparel is launched, the customer would be notified.

 

Qliktag-Mobile-Merchandising

Data Analysis

  • Tags customer engagement technology, information overload, Mobile Engagement, mobile engagement technology, mobile marketing, QlikTag, QR code customer engagement, QR code marketing, social media, social media engagement, social media information overload, Zeebric
Previous Post Next Post

Learn More About Qliktag

Introducing Qliktag Technology

https://www.youtube.com/watch?v=eZeEjx5jSaU

Search by posts

Recent posts

  • Real World Asset Tokenization & NFC Authentication – A Game-Changer for Physical Asset Ownership
  • Connecting Physical Property & Real Estate to the Blockchain & Web3 Smart Contracts with NFC
  • Enhancing Provenance Authentication with Blockchain, Trusted Domains, and Qliktag’s Secure NFC Technology

Tags

anti counterfeiting Authentication Blockchain connected products consumer transparency customer engagement digitalization digital labels digital retail interactive mobile marketing internet of products Internet of Things IoP IoT IoT Platform m-commerce Mobile Engagement mobile marketing NFC nft phygital PIM platform product authentication product content product information product information management QlikTag qliktag software QR code QR code marketing QR codes retail retail technology rfid serialization smartlabel smart packaging smart products technology tokenization traceability transparency trust web3

QLIKTAG

An innovator of software solutions bridging the gap between brands & buyers since 2012. Qliktag enables creators, designers, brands & manufacturers evolve their products digitally to compete in todays Web3 digitally driven world.

Business Locations

Qliktag Software Inc. HQ
120 Newport Center Drive,
Suite 100,
Newport Beach, CA 92660
United States

Qliktag Software, Europe
Calle Del Pintor Aparicio,
Ciudad de Alicante,
Alicante – 03003
Spain

Contact Us

Office Hours (Mon-Fri 8:00AM to 5:00PM PST / CET)
Call Us: +1 949-760-38888
Email: info@qliktag.com

Copyright ©2025 Qliktag Software Inc. CA United States

  • LinkedIn
  • Facebook
  • Threads
  • Bluesky
  • Instagram
  • Twitter