As the European Union moves closer to enforcing mandatory digital product passports (DPP) for several product categories sold within its jurisdiction, businesses are actively seeking robust technology solutions that can meet compliance, scale efficiently, and future-proof their supply chains. Among the growing list of solution vendors, Qliktag stands out as a unique and powerful platform, particularly when it comes to implementing the digital product passport and NFC-based tagging at scale.
The Role of NFC in Digital Product Passports
One of the core requirements of the upcoming EU DPP regulation is that the digital product passport must be physically accessible on the product itself—not merely on its packaging. Furthermore, it must remain attached to the product throughout its entire lifecycle, including repair, resale, recycling, and disposal. This long-term accessibility makes NFC (Near Field Communication) technology an ideal choice as a data carrier for digital product passports.
Unlike printed QR codes that may fade, tear, or detach over time, NFC tags embedded or fixed to the product offer durability, tamper-resistance, and reliability. This is especially important for high-value or long-lifecycle products like fashion apparel, electronics, furniture, automotive parts, and industrial equipment—categories where the EU’s DPP mandate will likely be applied first.
Why Choose Qliktag for Digital Product Passport and NFC?
While several platforms offer digital product passport generation via QR codes or static links, Qliktag’s platform is uniquely engineered for NFC-based DPP implementation. It offers a fully integrated suite of software, hardware, and services that simplify deployment, encoding, and management of NFC-enabled digital product passports.
Here are some of the standout reasons Qliktag is the best-suited solution for companies serious about digital product passport and NFC technology:
1. Secure, Anti-Counterfeit NFC Tags
Qliktag specializes in secure, unclonable NFC tags that provide built-in anti-counterfeit protection. These tags cannot be copied or cloned, ensuring that a digital product passport cannot be duplicated and used on counterfeit or unauthorized items. This is essential for brand protection and trust—especially in sectors vulnerable to counterfeiting. This also implies the DPP can not be copied and made accessible on a counterfeit product or unauthorized item.
2. True Lifecycle Integration
Qliktag’s NFC-based solution ensures the digital product passport stays with the physical product through its full lifecycle. Whether it’s being resold, repaired, or recycled, the digital record is always accessible via a simple tap of a smartphone—providing transparency for consumers, recyclers, and regulatory bodies.
3. GS1 Standards-Compliant Digital Links
The platform auto-generates GS1 Digital Link URLs for each item, enabling structured, standardized access to product data. These links can be dynamically encoded into NFC tags and updated even after deployment, ensuring compliance with both EU regulations and industry interoperability standards.
4. Custom NFC Tag Encoding Software & Hardware
Qliktag offers a custom-built NFC encoding device, included in its subscription plan, that simplifies the task of programming secure URLs into Type-4 NFC tags in sequence. The companion encoding software ensures each tag is registered, serialized, and securely linked to its corresponding product data in the system.
5. Bulk Tag Management & Encoding at Scale
With capabilities like bulk export of digital passport links, batch encoding, and integration with ERP or supply chain systems, Qliktag is well-suited for mass deployment across thousands—or even millions—of products. This kind of scalability is critical for manufacturers preparing for EU-wide compliance.
6. Real-Time Product Passport Updates
One of the most powerful features of the Qliktag platform is the ability to update content, design, and data fields within the digital product passport even after the NFC tags have been encoded and deployed. This allows for dynamic content management—such as sustainability updates, repair records, or recycling instructions—without ever needing to reprogram the tag.
7. Encryption, Locking & Tag Registration Features
Security is at the heart of the Qliktag system. It supports encryption keys, tag locking, and precise registration of NFC tag IDs against specific SKUs and items, making the entire digital passport system tamper-resistant and verifiable. This ensures that even if someone attempts to manipulate the system, the chain of custody and data integrity remain intact.
8. End-to-End DPP Platform
From tag generation and secure encoding to backend DPP content hosting, user access controls, compliance reporting, and product lifecycle data management, Qliktag offers an end-to-end digital product passport and NFC platform. Everything a brand needs to deploy and manage product passports is available under one roof, eliminating the need for piecing together multiple tools or providers.
As digital product passport regulations come into force, brands that act early to adopt scalable, secure, and future-proof solutions will be best positioned to lead in product transparency, circular economy practices, and regulatory compliance. When the choice of data carrier is NFC technology, Qliktag offers one of the most mature and comprehensive solutions for implementing and managing digital product passports.
Whether you’re a sustainability-conscious brand, an OEM preparing for DPP compliance, or a manufacturer of high-value consumer products—Qliktag delivers everything needed to bring your digital product passport and NFC strategy to life.
Interested in seeing how Qliktag can help with your digital product passport implementation?
