Ever since smartphones became ubiquitous, marketers fantasized about proximity marketing being the future. They obsessed with mobile engagement scenarios specific to a certain location. However, the biggest obstacle for implanting this was lack of reliable technology. GPS positioning satellites were among the first real exciting technologies used to triangulate the position of smartphone user provided […]
In a post last week, we wrote about Korean retail chain E-Mart using anti-counterfeit QR codes on its designer goods. Now, a Swiss luxury watch brand is using leveraging NFC authentication by using NFC chips in warranty cards in place of traditional authentication certificates. HYT Watches has adopted security specialist WiseKey’s NFC-based solution, WiseAuthentic. The […]