Remembering the iconic Sci-fi thriller, the Matrix, which put forth the idea of ‘simulated reality’, let’s recall the famous conversation when Neo met Morpheus for the first time and Morpheus asks, “What Is Real? How Do You Define Real? “If you’re talking about what you can feel, what you can smell, what you taste and […]
Do you remember the last time you purchased something, without googling it or looking the product up online? Well, we don’t either. The shift in retail technologies has enabled customers to gather as much information as possible. Product Information plays an important role in today’s omnichannel retail world. The rising cost of poor product information […]
Newport Beach, Calif. (August 2017) – Pharmavite LLC, one of the leading U.S. manufacturers of high-quality vitamins, minerals, and other dietary supplements, and consumer retail software innovator Qliktag Software Inc. announced today a partnership to incorporate SmartLabelTM across Pharmavite’s line of Nature Made® brand products. Pharmavite is among a growing list of companies to adopt […]
The use of PIM systems or “Product Information Management software” today, like the process of gathering and managing product content is very fragmented. Organizational PIM systems are installed or deployed by various departments within companies that manufacture products or retail organizations and each of these departments operate in silos based on what part of the […]
Taking cues from the iBeacon success at the ‘Tribeca Film festival’ and ‘Olympics 2013’, the glamorous Cannes Lion 2014 festival of creativity took advantage of the hottest technology trend of the year by integrating iBeacon support in its official iPhone app. This festival is the ‘Mecca’ for all creative marketers and advertisement professionals, making it […]
Just the other day, I was on eBay looking for a desk lamp when I came across one that caught my attention. On clicking the item, first of all, the image seemed blurry and unclear. Zooming revealed no details and I couldn’t get a good sense of what the product really looked like up close. […]
There is a lot of buzz around the Internet of Things these days. For those who are not familiar with “Internet of Things”, it is essentially a system of interconnected devices (things) with unique identifiers that can communicate with each other over the internet. However, when most people refer to the Internet of Things, the […]
Returning from Brussels where the GS1 Global Forum took place in February, we took away valuable insights into where different regions and countries were headed with respect to the future of aggregating & disseminating consumer product data as well as the role regional GS1 member organizations would play or not play in that future. Over […]
As we’re internally preparing to launch our own GMA SmartLabel solution within our Q*Engine platform for brands and manufacturers, the news stories coming out of different regions of the world and discussions around consumer transparency all seem to indicate 2016 is the right time for something like the SmartLabel initiative to take-off. To start off […]
There’s a barcode on virtually every single product we purchase and although most of us a subconsciously aware of that fact, we don’t really care much about them as consumers. The only time we take notice is when the person at the supermarket counter is scanning them for billing. You assume that those barcodes have […]
Mobile accounted for 94% of the year-over-year traffic increase, according to the recent Demandware Shopping Index. The penetration of the smartphones into their daily life has changed the way the millennial generation lives and shops. Here is a picture of the stakes involved. There are roughly 80 million millennials in the United States alone and […]
TRUST – is huge when it comes to brand-consumer relationships and while it’s always been an important consideration, never before has it been this critical for product manufacturers to have the consumers trust. Research points out authenticity and having information on products that they can trust to make purchase decisions is one of the hallmark […]