You’ve probably heard of the South Korean retail chain, E-Mart, as the creator of this wonderful, award-winning QR code marketing campaign. That particular QR code won E-Mart a number of fans across the world and succeeded in increasing the footfall to their outlets. The retailer, which is South Korea’s largest, is now expanding its use […]
Genoa’s Wolfsoniana Museum will now woo visitors by offering them an immersive experience, thanks to the use of NFC and QR code tags on 11 of its artworks. The museum is part of the PALM-Cities Project, which is researching the various ways in which NFC and other contactless technology can be used to distribute personalized […]
Hointer has pioneered creative retail uses of NFC and QR codes for improving customer experience. [Image: Hointer] Seattle-based fashion retailer Hointer’s NFC tags create an improved and seamless customer experience. Instead of relying on shop assistants, customers are now able to select garments they want to try simply by tapping NFC-enabled tags on the clothes. Once they […]
Question 1: Do you know what kind of products your customers usually buy and what their purchase preferences are? Question 2: Do you believe that you need to know the answer to the above question if you wish to provide better, more personalized service to your customers? Question 3: Do you also believe that by […]
A recent article about why we need to “kill Big Data” made a few waves on social networks. It piqued many people’s curiosity and its assertions bothered a lot of people. Most criticized it for failing to say something new or revolutionary. However, it did make one very interesting point – It’s no longer about […]
We’ve seen some really good uses of QR codes and this is definitely one of them: Jane, a baby products company, is using QR codes placed on car seats to help parents make sure that they have been fitted correctly into their cars. There are two big reasons why this use of QR codes is […]
Ever since McDonald’s unveiled its new packaging, featuring QR codes, there has been much talk about whether there’s anything remarkable about this move. The fast food giant’s QR codes will lead people who scan them to information about the nutritional value of the food that they have just bought. In most discussions about McDonald’s new […]
Experts have been predicting the death of QR codes for quite some time now. The complaints usually range from QR codes’ perceived ugliness to their severely limited usage, as well as the fact that they can be easily generated and can, therefore, be used by just about anyone. As with any other technological tool, the […]
In this day and age, it’s hard not to be be overwhelmed by information. We get it via newspapers, television shows, advertisements, newsletters and social network. We’re often engaged in generating information ourselves, each time we use the internet to blog, post pictures, comment on an article or debate on public forums. In fact, every […]
The modern bar code had its origins 64 years ago on the sands of Miami Beach. Joseph Woodland, then a mechanical engineer in training, was responding to a plea that had been presented before a dean of the Drexel Institute of Technology in Philadelphia by a local supermarket manager – to find a way by […]
Building customer engagement is all about interaction and accessibility. Traditional modes of such engagement would of course require a great deal of physical interaction as well as lots of time, money and energy put into making such interaction possible. With the use of technology, however, customer engagement efforts can be enhanced by using a few […]
The modern retailer or vendor is often seen as a faceless entity which provides a uniformly good, but mostly impersonal service to all its customers. Perhaps it’s this perception that makes most consumers nostalgic for the days of Mom & Pop stores when the consumer-retailer relationship was a little more personal. Service might have been […]