TRUST – is huge when it comes to brand-consumer relationships and while it’s always been an important consideration, never before has it been this critical for product manufacturers to have the consumers trust. Research points out authenticity and having information on products that they can trust to make purchase decisions is one of the hallmark […]
So what is Extended Merchandising™? Well, first off, merchandising in its purest form is all about the “product”. Physical in-store merchandising is about making products look attractive, bringing out the best part of the packaging and kinda of showing off your product, so to speak! In its purest form, it’s giving that product the edge […]
Food product information delivery to consumers has been a trending topic in recent days. The first two weeks of June have been action packed as far as the packaged food industry goes and the undeniable growing trend of consumers wanting to know more about the food products they consume. A decade ago, a consumer’s knowledge […]
Where is “search” headed? Let’s start with “Search”. Semantic search technologies are those which work to understand the meaning and context of actual words within a webpage rather than search based on just the word itself which is what a lot of SEO professionals have been able to benefit from over the previous years. Traditionally […]
There is an incredible amount of data exchange going on between a retailer, a manufacturer and a consumer. A lot of this happens at the actual place of product purchase and there has been a lot of recent activity to come up with a solution to replace old paper tags. Intelligent retail shelving is trending […]
Newport Beach, 7th April 2015 – Qliktag Software Inc. has announced it has deployed a product support center for GS1 customers using it’s Q*Aggregator B2C customer product data aggregator platform at its Pune, India office in order to ensure around the clock support. The launch of support through its offices in India will enable the […]
With mobile engagement and big data analytics being among the hottest technology trends over the past year or so, the combined area of mobile engagement analytics has seen considerable movement this year. The latest announcements coming from Microsoft for the public preview launch of the Azure Mobile Engagement Analytics Tool emphasizes the growing need for […]
Newport Beach, 5th February, 2015 – GS1 Belgium & Luxembourg, along with solutions provider Qliktag Software Inc. announced today that they have exceeded 60,000 uploaded product GTINs with over 1,500 manufacturers and suppliers and 36 data recipients from retail, foodservice and the wholesale industries, currently on its online product data aggregator platform “Trustbox”. The solution […]
Smartphones today have evolved to be an important part of our daily lives more than ever before and it’s been more than a decade that consumers are engaged in e-commerce. With these smartphones, today consumers are completely going digital and are more in control of information related to their consumption and purchases. To be able […]
According to the International Council of Shopping Centers, the shopping this holiday season is expected to be very strong, with the sales forecast to grow at 4 percent, as shopping is no longer restricted to normal office hours or PCs. Google suggests that one-third of the shopping searches on the search engine happen between 10 […]
Not too long ago, the team at Qliktag Software rolled out an e-commerce feature or a “Buy Now” button for the Q*Engine mobile engagement and mobile marketing platform. Essentially it enables a customer to pick up a product in a store, scan it with their smartphone, learn more about the product and if they choose […]
With the December 13th deadline for the EU1169/2011 regulation fast approaching, there is a lot discussion and buzz around GS1s, manufacturers as well as retailers on exploring the best options to get their product data online, display product data as per the regulations and also making it available to retailers, consumers and third parties that […]