You’ve probably heard of the South Korean retail chain, E-Mart, as the creator of this wonderful, award-winning QR code marketing campaign. That particular QR code won E-Mart a number of fans across the world and succeeded in increasing the footfall to their outlets. The retailer, which is South Korea’s largest, is now expanding its use […]
The Five Golden Rules of QR Code Marketing
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Experts have been predicting the death of QR codes for quite some time now. The complaints usually range from QR codes’ perceived ugliness to their severely limited usage, as well as the fact that they can be easily generated and can, therefore, be used by just about anyone. As with any other technological tool, the […]
QR code driven customer engagement is quickly gaining popularity as more brands uncover the possibilities this mobile technology. When it comes to clothing and apparel especially for luxury brands, the value add to the in store shopping experience is something that has luxury brands excited. Luxury footwear brand Brian Atwood and their creative use of […]