Out of the Box Applications vs Platforms – How Do You Approach Product Digitalization?

Categories
Others

To begin with, let us clarify although Qliktag offers a platform for enabling consumer products and everyday things as IoT connected smart products, we still believe there is a value and a place for both platforms, as well as out of the box applications or solutions dedicated to a specific purpose. As an organization, we […]

Why This May be the Opportune Moment for Brands to start Product Digitization

Categories
Connected Packaging, Internet of Products

In the recent weeks, we’ve had some really interesting conversations with brands, consulting companies working on behalf of consumer goods companies, brands and manufacturers around their interest in implementing solutions which require some level of product digitization. These discussions have revolved around using “connected product” technology to address counterfeiting issues, enabling authentication to build trust […]