The more people I’ve heard from within various consumer product companies, the more impressed I am with just how far we’ve come with digital transformation, automation and the ability to generate data and use it to drive smarter businesses and processes. In just the last few months, I’ve come across companies that have collated detailed […]
Wineries have been quick to adapt to QR code labels in an attempt to leverage mobile marketing. While the inclusion of QR codes for mobile marketing is widely being explored across various business verticals, the pairing of QR codes and wine is particularly interesting for some very fundamental reasons. To begin with, buying and enjoying […]