The modern bar code had its origins 64 years ago on the sands of Miami Beach. Joseph Woodland, then a mechanical engineer in training, was responding to a plea that had been presented before a dean of the Drexel Institute of Technology in Philadelphia by a local supermarket manager – to find a way by […]
Building customer engagement is all about interaction and accessibility. Traditional modes of such engagement would of course require a great deal of physical interaction as well as lots of time, money and energy put into making such interaction possible. With the use of technology, however, customer engagement efforts can be enhanced by using a few […]
The modern retailer or vendor is often seen as a faceless entity which provides a uniformly good, but mostly impersonal service to all its customers. Perhaps it’s this perception that makes most consumers nostalgic for the days of Mom & Pop stores when the consumer-retailer relationship was a little more personal. Service might have been […]
For most of us casual wine consumers, the only perceptible difference between various types of wine is either in the color or in the brand name. If asked about tasting notes or harvest notes or even food pairings, most of us would be at a complete loss. However, that just might change with Cellar Key […]
Wineries have been quick to adapt to QR code labels in an attempt to leverage mobile marketing. While the inclusion of QR codes for mobile marketing is widely being explored across various business verticals, the pairing of QR codes and wine is particularly interesting for some very fundamental reasons. To begin with, buying and enjoying […]
QR code driven customer engagement is quickly gaining popularity as more brands uncover the possibilities this mobile technology. When it comes to clothing and apparel especially for luxury brands, the value add to the in store shopping experience is something that has luxury brands excited. Luxury footwear brand Brian Atwood and their creative use of […]