User instructions & product documents are an essential component of many categories of consumer products. You bring home a new product, maybe a TV, Printer, a bed or even a frozen food product. Think of the amount of content that accompanies these products including the in-box documents. Bundles of paper and tiny typeface instructions accompanying […]
Today, there is a lot of emphasis on product packaging and information delivery to consumers. Brands need to comply with consumer expectations and standards while provided holistic product information to consumers. The packaging labels have limitations when it comes to providing complete information. Let’s face it. Reducing fonts to fit informative texts on products is […]
The face of digital retail looks promising as many e-commerce giants are challenging the status-quo of traditional retail. Technology leaders are obsessed with developing tools and software aimed at driving sales. According to a webinar by Forrester Research, digital influences ½ of the retail market, especially in the United States. This does not imply that […]
Remembering the iconic Sci-fi thriller, the Matrix, which put forth the idea of ‘simulated reality’, let’s recall the famous conversation when Neo met Morpheus for the first time and Morpheus asks, “What Is Real? How Do You Define Real? “If you’re talking about what you can feel, what you can smell, what you taste and […]
Do you remember the last time you purchased something, without googling it or looking the product up online? Well, we don’t either. The shift in retail technologies has enabled customers to gather as much information as possible. Product Information plays an important role in today’s omnichannel retail world. The rising cost of poor product information […]
The use of PIM systems or “Product Information Management software” today, like the process of gathering and managing product content is very fragmented. Organizational PIM systems are installed or deployed by various departments within companies that manufacture products or retail organizations and each of these departments operate in silos based on what part of the […]