What if product resale & rental were more profitable to brands than manufacturing? What if profitable Web3 business models could be applied to consumer products & global brands and lead to sustainable and profitable possibilities for the future? The Netflix documentary Buy Now exposes the harsh realities of mass consumerism, illustrating its destructive impact on […]
In an era where product uniqueness, trust, and authenticity play a critical role in consumer decision-making, the integration of serialization on blockchain and NFC brand protection technology into product design is becoming an essential innovation. By embedding secure, unclonable NFC chips or printed electronic circuits within the core of a product, manufacturers can create physical […]
In the rapidly evolving landscape of technology, the convergence of the physical and digital worlds is becoming increasingly significant. One of the most promising advancements in this domain is the physical-to-digital blockchain integration. This innovative approach leverages RFID and NFC technologies to create a seamless connection between tangible assets and their digital counterparts on the […]
Tokenization of Real World Assets Today we have an ever increasing part of the global population spending more of their time in the digital world. People connecting within the metaverse, gamers interacting in digital realms, consumers transacting online and the fusion of the physical and digital realms has become a topic of immense significance. As […]
Embracing the Future: Combining NFTs with the Physical World As a significant number of us increasingly spend more of our time immersed in the digital world, combing things from our physical world to this digital world becomes an inevitable phase. Non-Fungible Tokens (NFTs) have emerged as a groundbreaking concept, revolutionizing the way we perceive ownership […]