Barilla’s Field to Fork Model can be identified as a noteworthy use case on the Internet of Products. Founded in 1877, Barilla is an Italian food company which produces a variety of pasta and sauce. Barilla has made a huge impact through its traceability efforts and consumer transparency initiatives. The company uses an internet of […]
TRUST – is huge when it comes to brand-consumer relationships and while it’s always been an important consideration, never before has it been this critical for product manufacturers to have the consumers trust. Research points out authenticity and having information on products that they can trust to make purchase decisions is one of the hallmark […]