NEWS ANNOUNCEMENT First Mobile Merchandising Solution with Individual Product Promotion; Quick, Easy Activation Via iBeacon, NFC, Standard Barcode or QR Code NEWPORT BEACH, Calif., March 11, 2014 – Building a bridge between brick and mortar stores and the digital world, Qliktag Software Inc. today announced the launch of its Qliktag in-store mobile merchandising platform […]
The advantages of extended packaging are many. Here are two most important ones. Extended packaging could very well be the future of mobile marketing. Since consumers depend on their mobile devices for a lot of different things – actively shopping, browsing, reading reviews and comparing prices – brands need to step up their efforts to […]
What is Extended Packaging?
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The term ‘extended packaging’ refers to the practice of conveying information to consumers via their mobile devices. This information could take a number of different forms (video, images, web page) and is usually linked through a 2D code or QR code on product packaging. The idea is that packaging to serve a function beyond what […]
(Image courtesy Tanya Parker) With the help of ‘smart diapers’ featuring QR codes, parents will be able to track dehydration, UTIs and kidney disorders in babies We’ve written earlier about QR codes being used by the Oklahoma medical board on the licenses it issues medical professionals in the state. The use of QR codes to […]
The well-known sports drink will use the Qliktag mobile marketing platform to connect and engage with users We are proud to announce that HDX Hydration Mix has chosen Zeebric’s Qliktag mobile marketing platform to convey its brand story and message to consumers. With this campaign, consumers will be able to scan Qliktag-enabled QR codes on a […]
In a post last week, we wrote about Korean retail chain E-Mart using anti-counterfeit QR codes on its designer goods. Now, a Swiss luxury watch brand is using leveraging NFC authentication by using NFC chips in warranty cards in place of traditional authentication certificates. HYT Watches has adopted security specialist WiseKey’s NFC-based solution, WiseAuthentic. The […]
You’ve probably heard of the South Korean retail chain, E-Mart, as the creator of this wonderful, award-winning QR code marketing campaign. That particular QR code won E-Mart a number of fans across the world and succeeded in increasing the footfall to their outlets. The retailer, which is South Korea’s largest, is now expanding its use […]
NFC and QR Codes make Museums Come Alive
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Genoa’s Wolfsoniana Museum will now woo visitors by offering them an immersive experience, thanks to the use of NFC and QR code tags on 11 of its artworks. The museum is part of the PALM-Cities Project, which is researching the various ways in which NFC and other contactless technology can be used to distribute personalized […]
Hointer has pioneered creative retail uses of NFC and QR codes for improving customer experience. [Image: Hointer] Seattle-based fashion retailer Hointer’s NFC tags create an improved and seamless customer experience. Instead of relying on shop assistants, customers are now able to select garments they want to try simply by tapping NFC-enabled tags on the clothes. Once they […]
Do You Know Your Customer?
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Question 1: Do you know what kind of products your customers usually buy and what their purchase preferences are? Question 2: Do you believe that you need to know the answer to the above question if you wish to provide better, more personalized service to your customers? Question 3: Do you also believe that by […]
A recent article about why we need to “kill Big Data” made a few waves on social networks. It piqued many people’s curiosity and its assertions bothered a lot of people. Most criticized it for failing to say something new or revolutionary. However, it did make one very interesting point – It’s no longer about […]
How to Use QR Codes for Child Safety
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We’ve seen some really good uses of QR codes and this is definitely one of them: Jane, a baby products company, is using QR codes placed on car seats to help parents make sure that they have been fitted correctly into their cars. There are two big reasons why this use of QR codes is […]