Is mobile technology in retail influencing consumer purchasing decisions?
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Retail Technology

Marketing techniques have undergone paradigm shifts and with the advent of digital media, social media and smartphones. Mobile applications are serving as a unique platform for marketers to promote and showcase their product in greater details delivering more product information and engaging consumers. In the last month product giant Adobe boosted its mobile marketing services […]

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The whirlwind evolution of proximity marketing in retail & where it is headed.
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Ever since smartphones became ubiquitous, marketers fantasized about proximity marketing being the future. They obsessed with mobile engagement scenarios specific to a certain location. However, the biggest obstacle for implanting this was lack of reliable technology. GPS positioning satellites were among the first real exciting technologies used to triangulate the position of smartphone user provided […]

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Qliktag Featured in Mobile Commerce Insider.
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Newsroom

One 12th march 2014 Mobile Commerce Insider featured Qliktag, product of Qliktag Software Inc as a bridge between on-site stores and website stores with their new App. Qliktag allows businesses to create mobile experience and promotion for specific products. On the other hand shoppers visiting the store can scan standard barcodes and QR codes on […]

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Qliktag Featured in Mobile Retailer.
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Newsroom

Internet Retailer featured Qliktag , as an unique software solution to make mobile landing pages interactive for retailers. Qliktag Technology Inc can devise an App exclusive for any brand retailer outlet  where retailers outlet can drag and drop tools to design custom promotions for any products in their catalogs. When a customer scans a QR […]

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New Mobile Merchandising Platform from Qliktag Boosts In-Store Sales, Brand Affinity with Smartphone Shoppers
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NEWS ANNOUNCEMENT   First Mobile Merchandising Solution with Individual Product Promotion; Quick, Easy Activation Via iBeacon, NFC, Standard Barcode or QR Code NEWPORT BEACH, Calif., March 11, 2014 – Building a bridge between brick and mortar stores and the digital world, Qliktag Software Inc. today announced the launch of its Qliktag in-store mobile merchandising platform […]

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The Two Main Advantages of Extended Packaging
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The advantages of extended packaging are many. Here are two most important ones. Extended packaging could very well be the future of mobile marketing. Since consumers depend on their mobile devices for a lot of different things – actively shopping, browsing, reading reviews and comparing prices – brands need to step up their efforts to […]

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What is Extended Packaging?
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The term ‘extended packaging’ refers to the practice of conveying information to consumers via their mobile devices. This information could take a number of different forms (video, images, web page) and is usually linked through a 2D code or QR code on product packaging. The idea is that packaging to serve a function beyond what […]

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Diaper QR codes to help monitor babies’ health
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(Image courtesy Tanya Parker) With the help of ‘smart diapers’ featuring QR codes, parents will be able to track dehydration, UTIs and kidney disorders in babies We’ve written earlier about QR codes being used by the Oklahoma medical board on the licenses it issues medical professionals in the state. The use of QR codes to […]

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HDX Hydration Mix Adopts the QlikTag Mobile Marketing Solution
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The well-known sports drink will use the Qliktag mobile marketing platform to connect and engage with users We are proud to announce that HDX Hydration Mix has chosen Zeebric’s Qliktag mobile marketing platform to convey its brand story and message to consumers. With this campaign, consumers will be able to scan Qliktag-enabled QR codes on a […]

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NFC Authentication for Luxury Goods is an Effective Tool
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In a post last week, we wrote about Korean retail chain E-Mart using anti-counterfeit QR codes on its designer goods. Now, a Swiss luxury watch brand is using leveraging NFC authentication by using NFC chips in warranty cards in place of traditional authentication certificates. HYT Watches has adopted security specialist WiseKey’s NFC-based solution, WiseAuthentic. The […]

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South Korean Retailer Uses Anti-Counterfeit QR Code Tags
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You’ve probably heard of the South Korean retail chain, E-Mart, as the creator of this wonderful, award-winning QR code marketing campaign. That particular QR code won E-Mart a number of fans across the world and succeeded in increasing the footfall to their outlets. The retailer, which is South Korea’s largest, is now expanding its use […]

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NFC and QR Codes make Museums Come Alive
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Genoa’s Wolfsoniana Museum will now woo visitors by offering them an immersive experience, thanks to the use of NFC and QR code tags on 11 of its artworks. The museum is part of the PALM-Cities Project, which is researching the various ways in which NFC and other contactless technology can be used to distribute personalized […]

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